SNAPSHOT: Trends and Headlines to Check Out This Week

Posted by Mitchell Communications Group on February 2, 2018

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Are you looking for a quick dose of industry trends and headlines?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

“I cannot give you the formula for success, but I can give you the formula for failure—It is: Try to please everybody.” – Herbert Bayard Swope (1882-1958), editor, journalist

 

1. INSTAGRAM INFLUENCER POSTS NEARLY DOUBLED BETWEEN 2016 AND 2017

The top two industries utilizing Instagram for influencer marketing were 1) the fashion and accessory industry, 2) the beauty and cosmetics industry. Learn more facts about influencer marketing on Instagram. (eMarketer)


2. DEMAND FOR AIR TRAVEL LOOKS STRONG FOR 2018

American Airlines plans to do more hiring, buy new airplanes and give a $1,000 cash bonus to every employee. Watch interview with American Airlines CEO Doug Parker. (Fortune)


3. PAMPERS’ PRANK-STYLE VIDEO PREPS PARENTS FOR BABY CARE

The video includes dumping giant cups of water on moms. Learn about the #SleptLikeThis campaign and watch the video. (MediaPost)

4. VISA’S OLYMPIC CAMPAIGN FEATURES 21 COUNTRIES + 15 SPORTS

Olympic athletes share cuts of a new Visa spot on their own social media channels. See the brand film and learn more about the campaign. (AdWeek)

5. GROCER FOCUSES ON DIGITAL

Albertsons is beginning a new initiative that will provide feedback to consumer brands on the impact of their online ads. Find out more. (CNBC)

 

CHECK OUT PAST TREND REPORTS HERE

 

Topics: trends