Cannes Musings: Emerging Technology Insights (video)

Posted by Elise Mitchell on August 1, 2018

How to Use and Measure Augmented Reality and Virtual Reality in Your Next Campaign

 

From virtual reality to mixed and extended reality, there are many new technologies communicators can use to create memorable, engaging experiences. It’s easy to become enamored by the shiny ball as well as confused about the best way to bounce it, which is why as PR counselors we must be willing to learn how these new technologies work and understand how to best use and measure them effectively.

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Topics: Digital and Social, Innovation, trends, DAN, analytics, industry headlines, Cannes, emerging technology

Cannes Musings: What’s Creative?

Posted by Elise Mitchell on June 14, 2018

When is something truly creative?  The question kept coming up as our jury deliberated over 1,800-plus entries. As you might imagine, the debate was robust.

Just a few years ago, I was spending my evenings during the weeks leading up to Cannes reviewing PR Lions entries online.  I had the honor of serving on the 2014 PR Lions jury, and the creative question was top of mind for me even before I packed my bags.  Once I arrived in Cannes, I found my fellow jury members – 21 professionals from 19 countries — were asking themselves the same thing. The topic found its way into our dinner conversation and daily jury sessions throughout the week.

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Topics: Creative, Public Relations, Innovation, trends, inspiration, Cannes

SNAPSHOT: TRENDS AND HEADLINES TO CHECK OUT THIS WEEK

Posted by Mitchell Communications Group on April 27, 2018

Are you looking for a quick dose of industry trends and headlines?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

 

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Topics: trends

SNAPSHOT: Trends and Headlines to Check Out This Week

Posted by Mitchell Communications Group on February 16, 2018

Are you looking for a quick dose of industry trends and headlines?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

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Topics: trends