Winning a Lion is, in the minds of most marketing communications professionals, the equivalent of winning an Oscar or a Grammy. Everyone wants to know: What does it take to win?
The hospitality industry traditionally excels at listening to customer feedback. Whether it’s through surveys, interviews, or a simple “How was your stay?” the industry relies on customer interaction in order to thrive. That is where social media comes into play.
When it came time to plan this year’s summer vacation, my sister and I decided to go all-American and plan a road trip. For two weeks, we solicited recommendations from locals on what to see and eat when we stopped each day. The best tip came from the front desk attendant at the Hampton Inn in Salt Lake City. She volunteered the name of a great local restaurant that we probably wouldn’t have tried otherwise.