Adobe MAX: Create Value by Breaking Things

Posted by Nathan Burns on November 13, 2018

This is part of a series featuring highlights from the 2018 Adobe MAX Conference. Mitchell Art Director, Nathan Burns attended multiple sessions.

An open mindset is crucial to getting the most out of a conference like Adobe MAX. But as a designer, I know I can easily get caught up in details. Fortunately, at agency day Adobe brought in two speakers to talk about creativity in the digital age. Together, they offered exactly the perspective shift I needed to launch my conference experience.

Tom Goodwin kicked off the session with a call to rethink our approach to digital marketing. Much of today’s content consists of repurposed formats and deliverables invented in the 1950s. Social video is simply adapted TV advertising. Web ads are just print ads delivered digitally in a different size...

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Topics: training, Creative, emerging technology

If You Want to See Change – Start Being Intentional

Posted by Sheerah Davis on November 5, 2018

My office has a whiteboard and at the top are the words… Be Intentional. That phrase has been at the top of my whiteboard all year. Why? Because I wanted to see a constant reminder that to achieve my goals for the year, I knew I would have to be intentional, or I may never succeed in meeting them.

Being intentional has become my team’s mantra for the year as well. In the past, we usually build out a strategic plan for the upcoming year and set out to execute that plan throughout the next year. Although we share our strategy with the business, it usually tends to be at a high level, and then we strive for execution without really letting others in the agency know ‘the why’ that is driving our actions. Not that it’s a big secret, but we just don’t take the time to share the details, many times assuming others don’t want to know the “why,” but only the results.

Last fall, while making our plans for the upcoming year, we realized there were several lofty goals we wanted to set for ourselves to achieve. We also knew those goals could not be accomplished by relying solely on our team, but the entire agency would have to join us. As we considered our efforts to support the agency and its goals, we quickly realized that the only way we would be successful was by being ‘intentional.’ We would have to start by sharing with the agency, what we were going to do and why - and that has made all the difference in the world.

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Topics: change management, training, inspiration, Authenticity, People, Leadership

Adobe MAX: A.I. and Machine Learning

Posted by Nathan Burns on November 1, 2018

This is part of a series featuring highlights from the 2018 Adobe MAX Conference. Mitchell Art Director, Nathan Burns attended multiple sessions.

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Topics: emerging technology, training, inspiration, professional development, trends, Creative, Digital Marketing

The Impact of Nice

Posted by Cydnee Snodgrass on January 24, 2018

One missed flight connection, two very different customer service examples and three things to remember about the power of simply being nice.

On the way home from a recent work trip, I missed my connecting flight for the final leg by mere minutes.  I thought I would make it, since I could see the plane, and the jetway door was open. But, the gate agent declared the flight closed, shut the door with a flick of his hand, and the conversation that transpired between us after that point could be described, at best, as unsatisfying.

I headed toward the airport exit, hopeful for a cab and a hotel for what remained of the night. Two curbside check-in employees immediately asked how they could help and produced a bottle of water, which I accepted gratefully after the sprint through the airport. One gentleman looked for nearby hotels on his smartphone, and the other called a cab for me. When the cab arrived, they told the driver to take care of me, since it was apparent that I’d had a rough evening.

The irony of this story is that I was returning home from teaching a class in how to provide exceptional customer/client service. Both airport experiences were real world examples of what I had taught just the day before. Here are three takeaways from that class:

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Topics: training, Communication Strategy