Demystifying AI: Why You Need It at the Hyperlocal Level

Posted by Sadie Schabdach on August 28, 2018

Artificial intelligence may be enjoying a shift from a niche technology to its current position as the digital marketing zeitgeist, but putting it into practice can still seem like a daunting proposition for retailers. Even Elon Musk, whose current scope of operations includes creating autonomous vehicles and mastering and monetizing space flight, has expressed some reservations about AI.

It’s natural for human beings to mistrust what we don’t understand. Because the decision processes of AI often involve complex algorithms, we’re not sure whether the results of those decisions will have the outcome we want. The reality, however, is that properly programmed AI has the capacity to process more data than a team of hundreds of humans working around the clock could ever hope to achieve.

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Topics: ripple, influencer marketing, Technology

The Battle of the Smart Speakers: The Evolution and Future of Voice-Based Technology

Posted by Anna Keagy on December 19, 2017


 

“Alexa, what’s the top gift to buy this holiday season?”

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Topics: trends, Technology, Innovation

Couponing – A Tried and True Marketing Tactic: 3 Money-Saving Apps to Try

Posted by Meredith Pettigrew on October 19, 2017

Did you know the very first coupon came out in the 1887? In the ever-evolving landscape, coupons today are digital via apps, texts and online sources giving consumers a reason to choose your brand over another.

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Topics: Retail, Technology, coupon, dig