Mastering Hyper-local Marketing Includes Using the Right Social Platform

Posted by Blake Woolsey on January 4, 2018

Companies have long relied on social media to connect with audiences, bring attention to their products, and build relationships with consumers. In fact, social media has become the driving force behind today’s personalized marketing strategies, and for good reason.

For instance, 53 percent of users on Facebook check for new posts several times a day. Out of Instagram’s 500 million users, 59 percent scroll through their feed at least once every day. Twitter has 328 million active users, many of whom rely on the platform as their main source for current events and access their accounts multiple times throughout the day.

Read More

Topics: Hyper-Local Activation, Social Media

Swipe Right. Find the Perfect Influencer Match for Your Brand

Posted by Ann Newland on November 27, 2017

Over the past few years, influencer marketing has certainly earned its wings. It's no longer a niche strategy; it seems nearly every brand is engaging an influencer in some form or fashion.

Read More

Topics: influencer marketing, influencers, Social Media

Three Do’s and Don’ts Before Kicking Off an Influencer Marketing Campaign

Posted by Jacob Ward on October 12, 2017

Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.

We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.

Read More

Topics: influencers, influencer marketing, Social Media

Little Boy, Big Dreams: Mitchell Helps One Pawsitively Ambitious Client Become Tomorrow’s Social Media Star

Posted by Mitchell Communications Group on August 8, 2017

Social media influencers are becoming a critical component of marketing strategies in industries across the board. As the strength of influencer marketing grows, brands realize it’s about more than finding influencers with the largest number of followers. The true power of influencers is not measured by their follower count, but in their ability to influence people through authentic content. Influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. But that trust doesn’t happen overnight. Influencers incrementally gain the trust of strangers every day. 

Read More

Topics: influencers, Social Media