Demystifying AI: Why You Need It at the Hyperlocal Level

Posted by Sadie Schabdach on August 28, 2018

Artificial intelligence may be enjoying a shift from a niche technology to its current position as the digital marketing zeitgeist, but putting it into practice can still seem like a daunting proposition for retailers. Even Elon Musk, whose current scope of operations includes creating autonomous vehicles and mastering and monetizing space flight, has expressed some reservations about AI.

It’s natural for human beings to mistrust what we don’t understand. Because the decision processes of AI often involve complex algorithms, we’re not sure whether the results of those decisions will have the outcome we want. The reality, however, is that properly programmed AI has the capacity to process more data than a team of hundreds of humans working around the clock could ever hope to achieve.

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Topics: ripple, influencer marketing, Technology

Instagram Tunnel Vision Could Collapse Your Influencer Strategy

Posted by Ann Newland on June 19, 2018

Let’s face it. Sometimes, tunnel vision works. It helps you tune out distractions, it allows you to focus, and it keeps your eyes on the prize, as they say. But when it comes to influencer marketing, tunnel vision will lead you astray. 

This is particularly true when deciding which social channels to focus your time and resources on. Despite Instagram’s reputation as a fan favorite for influencers, it’s important that you avoid Instagram tunnel vision. Instead, adopt a multichannel strategy that ensures your influencers will connect with your potential customers — wherever they are.

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Topics: ripple, influencer marketing, influencers, Digital and Social, Digital Marketing

Mitchell Communications Taking Influencer Marketing to the Next Level with Local Expertise

Posted by Mitchell Communications Group on November 15, 2017

FAYETTEVILLE, Ark., November 15, 2017 – Today, Mitchell Communications announced the launch of Ripple, an innovative influencer marketing approach focused on relevant storytelling by micro-influencers.  The launch of Ripple converges with Mitchell’s legacy of hyper-local expertise to bring a unique blend of targeting capabilities to the influencer marketing landscape.

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Topics: ripple, influencer marketing