Did you know the very first coupon came out in the 1887? In the ever-evolving landscape, coupons today are digital via apps, texts and online sources giving consumers a reason to choose your brand over another.
While known as a holiday centered on romantic love, Valentine’s Day has evolved into more than that. For many people, it’s about friendship and family. This year, look for consumer marketing and retail trends to reflect this nuanced perspective on Valentine’s Day.
Seems like Christmas deals and advertisements start earlier and earlier each year. The standard used to be after Thanksgiving, but in recent years displays and advertisements have begun popping up even before the start of Halloween.
With Back-to-School and college spending estimated to reach $68 billion in 2015, retailers are understandably turning their attention to those driving the spending. But who’s in the driver’s seat?