Couponing – A Tried and True Marketing Tactic: 3 Money-Saving Apps to Try

Posted by Meredith Pettigrew on October 19, 2017

Did you know the very first coupon came out in the 1887? In the ever-evolving landscape, coupons today are digital via apps, texts and online sources giving consumers a reason to choose your brand over another.

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Topics: Retail, Technology, coupon, dig

Love Me or Love Me Not – Valentine’s Day Meets Retail

Posted by Anna Keagy on February 12, 2016

While known as a holiday centered on romantic love, Valentine’s Day has evolved into more than that. For many people, it’s about friendship and family. This year, look for consumer marketing and retail trends to reflect this nuanced perspective on Valentine’s Day.

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Topics: Retail, trends

Black Friday: Then and Now

Posted by Hayley Mink on November 24, 2015

Seems like Christmas deals and advertisements start earlier and earlier each year. The standard used to be after Thanksgiving, but in recent years displays and advertisements have begun popping up even before the start of Halloween.

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Topics: Retail, Insights

Digital Natives Rule Back-to-School Shopping

Posted by Anna Keagy on August 17, 2015

With Back-to-School and college spending estimated to reach $68 billion in 2015, retailers are understandably turning their attention to those driving the spending. But who’s in the driver’s seat?

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Topics: Retail