Love Me or Love Me Not – Valentine’s Day Meets Retail

Posted by Anna Keagy on February 12, 2016

While known as a holiday centered on romantic love, Valentine’s Day has evolved into more than that. For many people, it’s about friendship and family. This year, look for consumer marketing and retail trends to reflect this nuanced perspective on Valentine’s Day.

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Topics: Retail, trends

Black Friday: Then and Now

Posted by Hayley Mink on November 24, 2015

Seems like Christmas deals and advertisements start earlier and earlier each year. The standard used to be after Thanksgiving, but in recent years displays and advertisements have begun popping up even before the start of Halloween.

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Topics: Retail, Insights

Digital Natives Rule Back-to-School Shopping

Posted by Anna Keagy on August 17, 2015

With Back-to-School and college spending estimated to reach $68 billion in 2015, retailers are understandably turning their attention to those driving the spending. But who’s in the driver’s seat?

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Topics: Retail

Blurred Lines: Retail's Shrinking Divide Between Digital and Physical

Posted by Anna Keagy on July 28, 2015

Imagine taking the subway home from work and simultaneously getting your grocery shopping done. This is a reality in South Korea, where Tesco supermarkets created virtual grocery stores that project on subway station walls. Customers use an app to scan the projected items’ QR codes, and their purchases are delivered shortly after they arrive home from work.

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Topics: Retail

La población hispana y el marketing digital de marca van de la mano

Posted by JeffMores on August 6, 2014

 

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Topics: Digital and Social, Digital Marketing, Retail

Hispanic Population, Digital Brand Marketing Belong in Same Sentence

Posted by JeffMores on August 6, 2014

 

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Topics: Digital and Social, Retail

Attention Retailers: The “Otherhood” is Alive … and Growing

Posted by JeffMores on July 7, 2014

 

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Topics: Retail