Cannes 2017 (Part 3 of a 4-part series from Elise highlighting takeaways from this year’s festival.)
For those of us who have the privilege of leading creative people, we understand there is an art to helping others bring their best forward. It’s not easy coming up with that one game-changing idea, but that’s what we all want – that’s what our clients want, too.
So what does it take to lead creative teams? Equal parts leadership and understanding how the creative process works.