(Video) What does it take to lead creative teams?

Posted by Elise Mitchell on June 29, 2017

Cannes 2017 (Part 3 of a 4-part series from Elise highlighting takeaways from this year’s festival.)

For those of us who have the privilege of leading creative people, we understand there is an art to helping others bring their best forward. It’s not easy coming up with that one game-changing idea, but that’s what we all want – that’s what our clients want, too.

So what does it take to lead creative teams?  Equal parts leadership and understanding how the creative process works. 

Read More

Topics: Public Relations

Insights from the Jury: What Winning PR looks like

Posted by Elise Mitchell on June 28, 2017

Cannes 2017 (Part 2 of a 4-part series from Elise highlighting takeaways from this year’s festival.)

Three years ago I had the privilege of serving on the Cannes PR Lions jury.  Being a juror is an enlightening experience that exposes you to some of the industry’s finest work and gives you a whole new way of thinking about the art and the science of communications.

Based on the insights shared by this year’s jury, they had an equally powerful experience. Some of my best takeaways from Cannes 2017 came from the PR Lions jury debrief.

Read More

Topics: Public Relations

Be Bold In Your Thinking –- and More Lessons from “Fearless Girl”

Posted by Elise Mitchell on June 27, 2017

Cannes 2017 (Part 1 of a 4-part series from Elise highlighting takeaways from this year’s festival.)

No matter how surprising the campaigns, conversations and connections at Cannes Lions can be, one thing is certain. You will walk away emboldened to try new things.

Read More

Topics: Public Relations, trends

Anticipation Is Your Greatest PR Weapon

Posted by Sarah Clark on May 31, 2016

Just as it is in chess, trained anticipation is the ultimate weapon in PR.

Read More

Topics: Public Relations, Insights