How to Build a Strong Influencer Network That Will Weather a PR Crisis

Posted by Sarah Clark on February 1, 2018

If you're in business long enough, you'll almost certainly go through a PR crisis — it's a simple fact. Businesses, after all, are run by humans, and humans aren't infallible. Big or small — something is going to happen that looks worse than you'd like.

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Topics: Public Relations, influencer marketing

Measuring what matters: A new integrated framework that showcases PR’s impact on the business (VIDEO)

Posted by Elise Mitchell on August 29, 2017

What gets measured, gets done. Peter Drucker’s well-known quote underscores the importance of metrics. More than just tracking something, measurement’s real value is enabling the achievement of goals. Which is why you must begin with the end in mind. And the end these days is rapidly changing.

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Topics: Public Relations, analytics

(VIDEO) What’s changing and why? How public relations is adapting to an evolving marketplace

Posted by Elise Mitchell on June 30, 2017

Cannes 2017 (Part 4 of a 4-part series from Elise highlighting takeaways from this year’s festival.)

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Topics: Public Relations

(Video) What does it take to lead creative teams?

Posted by Elise Mitchell on June 29, 2017

Cannes 2017 (Part 3 of a 4-part series from Elise highlighting takeaways from this year’s festival.)

For those of us who have the privilege of leading creative people, we understand there is an art to helping others bring their best forward. It’s not easy coming up with that one game-changing idea, but that’s what we all want – that’s what our clients want, too.

So what does it take to lead creative teams?  Equal parts leadership and understanding how the creative process works. 

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Topics: Public Relations