Be Bold In Your Thinking –- and More Lessons from “Fearless Girl”

Posted by Elise Mitchell on June 27, 2017

Cannes 2017 (Part 1 of a 4-part series from Elise highlighting takeaways from this year’s festival.)

No matter how surprising the campaigns, conversations and connections at Cannes Lions can be, one thing is certain. You will walk away emboldened to try new things.

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Topics: Public Relations, trends

Anticipation Is Your Greatest PR Weapon

Posted by Sarah Clark on May 31, 2016

Just as it is in chess, trained anticipation is the ultimate weapon in PR.

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Topics: Public Relations, Insights

Have a Crisis Plan in Place Before a Bad PR Storm Hits

Posted by Sarah Clark on June 25, 2015

Your company could be a media darling one day and be caught in the eye of a PR storm the next. All major brands will — at some point — be in the midst of a disaster. The best thing you can do is be prepared.

Today’s fast-moving media landscape only raises the bar for authentic engagement with your audiences. Your company also needs to be engaging with the media and other important influencers. Many companies have a great story to tell, but first, they have to listen to the skeptics, engage in conversations, and ultimately nurture relationships built on transparency and trust.

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Topics: Public Relations

What Riding a Motorcycle Taught Me About Change Management

Posted by Elise Mitchell on June 17, 2015

Through the uncertainty of running a business, one constant remains: You can count on things to change. So why is overcoming change so hard?

By embracing change, you’re inviting the unfamiliar — or the unknown — into your world. And no one likes to be caught off guard, especially business leaders.

In fact, leading an enterprise through a decade of change has been one of the most trying tasks I’ve encountered as a business leader. Surprisingly, riding a motorcycle has taught me about the destination and the journey — both on the road and in the business world.

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Topics: Digital Marketing, Marketing, Public Relations