Just as it is in chess, trained anticipation is the ultimate weapon in PR.
Your company could be a media darling one day and be caught in the eye of a PR storm the next. All major brands will — at some point — be in the midst of a disaster. The best thing you can do is be prepared.
Today’s fast-moving media landscape only raises the bar for authentic engagement with your audiences. Your company also needs to be engaging with the media and other important influencers. Many companies have a great story to tell, but first, they have to listen to the skeptics, engage in conversations, and ultimately nurture relationships built on transparency and trust.
Topics: Public Relations
Through the uncertainty of running a business, one constant remains: You can count on things to change. So why is overcoming change so hard?
By embracing change, you’re inviting the unfamiliar — or the unknown — into your world. And no one likes to be caught off guard, especially business leaders.
In fact, leading an enterprise through a decade of change has been one of the most trying tasks I’ve encountered as a business leader. Surprisingly, riding a motorcycle has taught me about the destination and the journey — both on the road and in the business world.