Anticipation Is Your Greatest PR Weapon

Posted by Sarah Clark on May 31, 2016

Just as it is in chess, trained anticipation is the ultimate weapon in PR.

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Topics: Public Relations, Insights

Have a Crisis Plan in Place Before a Bad PR Storm Hits

Posted by Sarah Clark on June 25, 2015

Your company could be a media darling one day and be caught in the eye of a PR storm the next. All major brands will — at some point — be in the midst of a disaster. The best thing you can do is be prepared.

Today’s fast-moving media landscape only raises the bar for authentic engagement with your audiences. Your company also needs to be engaging with the media and other important influencers. Many companies have a great story to tell, but first, they have to listen to the skeptics, engage in conversations, and ultimately nurture relationships built on transparency and trust.

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Topics: Public Relations

What Riding a Motorcycle Taught Me About Change Management

Posted by Elise Mitchell on June 17, 2015

Through the uncertainty of running a business, one constant remains: You can count on things to change. So why is overcoming change so hard?

By embracing change, you’re inviting the unfamiliar — or the unknown — into your world. And no one likes to be caught off guard, especially business leaders.

In fact, leading an enterprise through a decade of change has been one of the most trying tasks I’ve encountered as a business leader. Surprisingly, riding a motorcycle has taught me about the destination and the journey — both on the road and in the business world.

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Topics: Digital Marketing, Marketing, Public Relations