5 Tips for Pitching Food Media

Posted by Marco Carreon on February 12, 2018

One of the biggest pitfalls of being a publicist and marketing communications professional is not putting yourself in the shoes of editors. It’s easy to simply share a client’s announcement with media without thinking through what the real story behind it is, and hope that you’ll get a bite. As communications professionals, it’s our job to think one step ahead and be the champions of the message we’re sharing.

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Topics: Public Relations, food, media relations

How to Build a Strong Influencer Network That Will Weather a PR Crisis

Posted by Sarah Clark on February 1, 2018

If you're in business long enough, you'll almost certainly go through a PR crisis — it's a simple fact. Businesses, after all, are run by humans, and humans aren't infallible. Big or small — something is going to happen that looks worse than you'd like.

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Topics: Public Relations, influencer marketing

Measuring what matters: A new integrated framework that showcases PR’s impact on the business (VIDEO)

Posted by Elise Mitchell on August 29, 2017

What gets measured, gets done. Peter Drucker’s well-known quote underscores the importance of metrics. More than just tracking something, measurement’s real value is enabling the achievement of goals. Which is why you must begin with the end in mind. And the end these days is rapidly changing.

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Topics: Public Relations, analytics

(VIDEO) What’s changing and why? How public relations is adapting to an evolving marketplace

Posted by Elise Mitchell on June 30, 2017

Cannes 2017 (Part 4 of a 4-part series from Elise highlighting takeaways from this year’s festival.)

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Topics: Public Relations