When a recent study polled customers about what traits they wanted to see from big brands, honesty about products and services topped the list. People care about not only the products a company sells, but also what the company stands for. Customers want you to be authentic about what you have to offer.
Group brainstorming is not always the most effective method to generate ideas. They can suffer from rabbit trailing, distractions, groupthink and even idea bias. You can avoid this situation when you consider the group in the room. You’ll yield strong results when you have the right balance of personalities.