Not Living Up to Your Core Values? Customers Can Tell

Posted by Sarah Clark on February 24, 2016

When a recent study polled customers about what traits they wanted to see from big brands, honesty about products and services topped the list. People care about not only the products a company sells, but also what the company stands for. Customers want you to be authentic about what you have to offer.

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Topics: People, Culture, Authenticity

Who Do You Really Need in a Brainstorm? 5 personality styles to include in your next session

Posted by admin on February 5, 2016

Group brainstorming is not always the most effective method to generate ideas. They can suffer from rabbit trailing, distractions, groupthink and even idea bias. You can avoid this situation when you consider the group in the room. You’ll yield strong results when you have the right balance of personalities.

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Topics: Leadership, People