It’s all too easy to fall into the trap of cracking jokes at the expense of Millennials and Generation Zers.
They're obsessed with their smartphones!
They change jobs every five minutes!
They're putting entire industries out of business!
These are just a few of the preconceived notions that seem to dog young consumers today. But by subscribing to stereotypes like these, brands discount an incredibly important segment of our population. Across the globe, there are 1.8 billion Millennials and more than 2 billion members of Generation Z. Combined, they make up a potential $165 billion marketplace.