4 Trends That Harness the Power of the Individual

Posted by Elise Mitchell on June 30, 2015

The age of “my brand, my way” is here.

Consumers want to be known individually, and they no longer accept blanket statements. People are distinct in their preferences and their values. They identify with their uniqueness and expect the brands they care about to notice it, too.

Successful brands will not only take notice, but also discover ways to speak creatively and strategically to the individual — rather than simply categorize individuals as part of a group.

Here are four trends that harness the power of the individual to create greater engagement between consumers and brands.

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Topics: Digital Marketing, ProFound Skills, Marketing

What Riding a Motorcycle Taught Me About Change Management

Posted by Elise Mitchell on June 17, 2015

Through the uncertainty of running a business, one constant remains: You can count on things to change. So why is overcoming change so hard?

By embracing change, you’re inviting the unfamiliar — or the unknown — into your world. And no one likes to be caught off guard, especially business leaders.

In fact, leading an enterprise through a decade of change has been one of the most trying tasks I’ve encountered as a business leader. Surprisingly, riding a motorcycle has taught me about the destination and the journey — both on the road and in the business world.

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Topics: Digital Marketing, Marketing, Public Relations

Mitchell Launches Young Filmmakers Short Pitch Competition at the Bentonville Film Festival, May 5-9, 2015

Posted by Mitchell Communications Group on April 25, 2015

Mitchell Communications Group (Mitchell), a proud sponsor of the first-ever Bentonville Film Festival (BFF), is looking for imaginative young filmmakers 21 and under to pitch a short film concept at the Mitchell booth during the festival. Entrants will have 30 seconds to deliver a creative pitch for producing a film over the next 12 months.

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Topics: Mitchell Team, Marketing

Hispanicize 2015: Authenticity and relevancy for the Hispanic consumer

Posted by MaggieAguirre on March 26, 2015

According to a recent Nielsen report, the Hispanic population (52 million) continues to be the fastest growing in the U.S., with an impressive buying power of $1.2 trillion. That statistic drew us to Miami earlier this month for Hispanicize, the largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship.

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Topics: Consumer Insights, Marketing