Believe it or not, influence is not synonymous with persuasion.
It’s rare that I plan a vacation or dinner at a new restaurant without first checking in with the crowd. Thanks to Yelp and Trip Advisor, I nearly always get a pretty good feel for what the rooms are like at the hotel I’m considering or the menu at the new tapas place in town.
Oftentimes in business settings, and even at personal gatherings, people are so focused on what they want to say they fail to actively listen. Not listening – and even worse, not comprehending what is being said – is a surefire way to ruin an experience and miss an opportunity to connect the person standing right in front of you. A client could leave the conversation feeling like they weren’t heard and the agency could have missed an opportunity to offer the right kind of support and service. That’s not good for anyone.