Why Influence Is More Than Persuasion

Posted by Blake on January 17, 2017

Believe it or not, influence is not synonymous with persuasion.

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Topics: Leadership, influencers

103 Takeaways from 2016 ICCO Global Summit

Posted by Mitchell Communications Group on October 10, 2016

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in twenty-eight countries across the globe: from Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent over 2,000 PR firms. And Elise Mitchell proudly represents Mitchell and the Dentsu Aegis Network as ICCO Vice President and President-elect.

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Topics: Leadership, inspiration

How Mistakes Can Actually Build Your Reputation: A Chat with Author Jay Baer on his latest book “Hug Your Haters”

Posted by Elise Mitchell on August 25, 2016

It’s rare that I plan a vacation or dinner at a new restaurant without first checking in with the crowd.  Thanks to Yelp and Trip Advisor, I nearly always get a pretty good feel for what the rooms are like at the hotel I’m considering or the menu at the new tapas place in town. 

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Topics: Leadership, Branding

Are You Talking Too Much? 5 Ways To Actively Listen To Your Clients

Posted by Sarah Clark on July 14, 2016

Oftentimes in business settings, and even at personal gatherings, people are so focused on what they want to say they fail to actively listen. Not listening – and even worse, not comprehending what is being said – is a sure­fire way to ruin an experience and miss an opportunity to connect the person standing right in front of you. A client could leave the conversation feeling like they weren’t heard and the agency could have missed an opportunity to offer the right kind of support and service. That’s not good for anyone.

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Topics: Leadership, Communication Strategy

Who Do You Really Need in a Brainstorm? 5 personality styles to include in your next session

Posted by admin on February 5, 2016

Group brainstorming is not always the most effective method to generate ideas. They can suffer from rabbit trailing, distractions, groupthink and even idea bias. You can avoid this situation when you consider the group in the room. You’ll yield strong results when you have the right balance of personalities.

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Topics: Leadership, People

Practical Innovation and Taking Smart Risk to Drive Your Business – Think “Steer Left. Turn Right.”

Posted by Elise Mitchell on October 7, 2015

Elise Mitchell is appearing as a featured speaker at the ICCO Global Summit, Food for Thought: A PR Perspective in Milan, Italy on October 8th. Here she gives an overview of that presentation and a corresponding document available for download.

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Topics: Leadership, Innovation

Break Out of Your Comfort Zone: 4 Risks Every Leader Should Take

Posted by Elise Mitchell on July 16, 2015

Many business leaders avoid risk because they feel like their margin for error is too slim or they lack confidence in their ability to read the tea leaves. Which of their bets will be a resounding success, and what’s going to be a dismal failure? Make no mistake; failure’s not fun. But taking risk is vital for innovation and growth, and your chances of success often are greater than you think. In a demanding culture where customer needs change frequently, entrepreneurs and business leaders must be willing to step outside of their comfort zones and take calculated risks.

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Topics: Leadership