Fayetteville, Ark., January 14, 2019 - Sadie Schabdach has been promoted to Chief Content Officer at Mitchell, the flagship PR agency of the Dentsu Aegis Network. All content, digital, creative, and production functions at Mitchell will be under her oversight. Schabdach will report directly to CEO, Sarah Clark.
My office has a whiteboard and at the top are the words… Be Intentional. That phrase has been at the top of my whiteboard all year. Why? Because I wanted to see a constant reminder that to achieve my goals for the year, I knew I would have to be intentional, or I may never succeed in meeting them.
Being intentional has become my team’s mantra for the year as well. In the past, we usually build out a strategic plan for the upcoming year and set out to execute that plan throughout the next year. Although we share our strategy with the business, it usually tends to be at a high level, and then we strive for execution without really letting others in the agency know ‘the why’ that is driving our actions. Not that it’s a big secret, but we just don’t take the time to share the details, many times assuming others don’t want to know the “why,” but only the results.
Last fall, while making our plans for the upcoming year, we realized there were several lofty goals we wanted to set for ourselves to achieve. We also knew those goals could not be accomplished by relying solely on our team, but the entire agency would have to join us. As we considered our efforts to support the agency and its goals, we quickly realized that the only way we would be successful was by being ‘intentional.’ We would have to start by sharing with the agency, what we were going to do and why - and that has made all the difference in the world.
High stress. High stakes. A world of responsibility resting squarely on your shoulders. Long hours, few breaks. Sleepless nights. But worth it day after day because the rewards far outweigh the effort. When compared side-by-side, job descriptions for ‘business team leader’ and ‘mother’ are very similar. Both roles require agility, patience, active listening and flexibility.
There’s been a lot of change in our agency over the past few years. Authenticity and communication were critical every step of the way.
I had to mean it, sincerely, when I said that I believed a new goal or strategy would be the best thing for us. And our team had to discuss the good, the bad, and the ugly in order to arrive at a shared vision.
There are a few truths rooted at the core of every good company, and they're never more apparent than when you’re experiencing growing pains. They’ve helped me guide my team through change — maybe they can guide you, too.