Cannes Musings: What It Takes to Win at Cannes (VIDEO)

Posted by Elise Mitchell on July 3, 2018

Winning a Lion is, in the minds of most marketing communications professionals, the equivalent of winning an Oscar or a Grammy.  Everyone wants to know: What does it take to win?

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Topics: Travel, Public Relations, Innovation, Insights, DAN, industry headlines, Cannes

Introducing Gen Z: 3 Ways Brands Can Connect With This Key Consumer Segment

Posted by John Gilboy on May 25, 2018

Over the past decade, Millennials have come to command obsessive attention from cultural critics and marketers alike. But with the oldest members of the “selfie generation” now entering their late 30s, the spotlight is once again shifting to a younger generation of economic disruptors: Generation Z.

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Topics: Digital, Consumer Insights, Insights, influencer marketing

Connecting With Millennial Moms: Shopping and Media Habits

Posted by Anna Keagy on February 15, 2017

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Topics: Insights

Anticipation Is Your Greatest PR Weapon

Posted by Sarah Clark on May 31, 2016

Just as it is in chess, trained anticipation is the ultimate weapon in PR.

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Topics: Public Relations, Insights