Connecting With Millennial Moms: Shopping and Media Habits

Posted by Anna Keagy on February 15, 2017

Read More

Topics: Insights

Anticipation Is Your Greatest PR Weapon

Posted by Sarah Clark on May 31, 2016

Just as it is in chess, trained anticipation is the ultimate weapon in PR.

Read More

Topics: Public Relations, Insights

8 Tips to Make 2016 the Year You Get Organized

Posted by Anna Keagy on January 14, 2016

Did you know that the average American wastes 55 minutes a day looking for things they own but can’t find? Sounds crazy, right?

The site Simply Orderly has compiled statistics related to clutter and organization, including the one above. The statistics are startling. For example, 80 percent of what we keep we never use, but getting rid of clutter would eliminate 40 percent of the housework in the average home.

Read More

Topics: Insights, trends

How to Successfully Engage Millennials Using Incubation Labs

Posted by Sarah Clark on November 30, 2015

It’s been a long time coming, but 2015 is the year Millennials will officially surpass the Baby Boomers to become the largest living generation. This has far-reaching implications for a range of industries — but none more so than marketing.

More and more brands are asking, “How do we engage with the Millennial generation?” However, few are coming up with a definitive answer.

Read More

Topics: Innovation, Insights

Black Friday: Then and Now

Posted by Hayley Mink on November 24, 2015

Seems like Christmas deals and advertisements start earlier and earlier each year. The standard used to be after Thanksgiving, but in recent years displays and advertisements have begun popping up even before the start of Halloween.

Read More

Topics: Retail, Insights