“Alexa, what’s the top gift to buy this holiday season?”
In my work, I have the great privilege of working alongside some very creative people. They imagine. They daydream. They sketch. They routinely concoct a carnival of ideas. These are people who seemingly have an unending supply of creativity that spews forth at their command. They are adept at thinking out loud.
It’s been a long time coming, but 2015 is the year Millennials will officially surpass the Baby Boomers to become the largest living generation. This has far-reaching implications for a range of industries — but none more so than marketing.
More and more brands are asking, “How do we engage with the Millennial generation?” However, few are coming up with a definitive answer.
Elise Mitchell is appearing as a featured speaker at the ICCO Global Summit, Food for Thought: A PR Perspective in Milan, Italy on October 8th. Here she gives an overview of that presentation and a corresponding document available for download.