Cannes Musings: Emerging Technology Insights (video)

Posted by Elise Mitchell on August 1, 2018

How to Use and Measure Augmented Reality and Virtual Reality in Your Next Campaign

 

From virtual reality to mixed and extended reality, there are many new technologies communicators can use to create memorable, engaging experiences. It’s easy to become enamored by the shiny ball as well as confused about the best way to bounce it, which is why as PR counselors we must be willing to learn how these new technologies work and understand how to best use and measure them effectively.

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Topics: Digital and Social, Innovation, trends, DAN, analytics, industry headlines, Cannes, emerging technology

Cannes Musings: What It Takes to Win at Cannes (VIDEO)

Posted by Elise Mitchell on July 3, 2018

Winning a Lion is, in the minds of most marketing communications professionals, the equivalent of winning an Oscar or a Grammy.  Everyone wants to know: What does it take to win?

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Topics: Travel, Public Relations, Innovation, Insights, DAN, industry headlines, Cannes

Cannes Musings: What’s Creative?

Posted by Elise Mitchell on June 14, 2018

When is something truly creative?  The question kept coming up as our jury deliberated over 1,800-plus entries. As you might imagine, the debate was robust.

Just a few years ago, I was spending my evenings during the weeks leading up to Cannes reviewing PR Lions entries online.  I had the honor of serving on the 2014 PR Lions jury, and the creative question was top of mind for me even before I packed my bags.  Once I arrived in Cannes, I found my fellow jury members – 21 professionals from 19 countries — were asking themselves the same thing. The topic found its way into our dinner conversation and daily jury sessions throughout the week.

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Topics: Creative, Public Relations, Innovation, trends, inspiration, Cannes

How to Own the Influencer Marketing Landscape in 2018

Posted by Sarah Clark on February 22, 2018

 

Branding rules are in a constant state of flux. Just when you think you’ve pinpointed what’s going to work, someone changes the playbook.

 

This is particularly true with influencer marketing. The public has become accustomed to the idea of looking for purchasing suggestions from bloggers, vloggers, writers, and other popular advocates. What was once considered to be the "Wild West" to marketers has now become far more regulated.

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Topics: Marketing, Innovation, influencer marketing