How to Own the Influencer Marketing Landscape in 2018

Posted by Sarah Clark on February 22, 2018

 

Branding rules are in a constant state of flux. Just when you think you’ve pinpointed what’s going to work, someone changes the playbook.

 

This is particularly true with influencer marketing. The public has become accustomed to the idea of looking for purchasing suggestions from bloggers, vloggers, writers, and other popular advocates. What was once considered to be the "Wild West" to marketers has now become far more regulated.

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Topics: Marketing, Innovation, influencer marketing

The Battle of the Smart Speakers: The Evolution and Future of Voice-Based Technology

Posted by Anna Keagy on December 19, 2017


 

“Alexa, what’s the top gift to buy this holiday season?”

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Topics: Innovation, Technology, trends

Brainstorming Tips from Super Mom (and her Super KID!)

Posted by Amanda Keeney on December 7, 2015

In my work, I have the great privilege of working alongside some very creative people. They imagine. They daydream. They sketch. They routinely concoct a carnival of ideas. These are people who seemingly have an unending supply of creativity that spews forth at their command. They are adept at thinking out loud.

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Topics: Creative, Mitchell Team, Innovation

How to Successfully Engage Millennials Using Incubation Labs

Posted by Sarah Clark on November 30, 2015

It’s been a long time coming, but 2015 is the year Millennials will officially surpass the Baby Boomers to become the largest living generation. This has far-reaching implications for a range of industries — but none more so than marketing.

More and more brands are asking, “How do we engage with the Millennial generation?” However, few are coming up with a definitive answer.

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Topics: Innovation, Insights