How to Use and Measure Augmented Reality and Virtual Reality in Your Next Campaign
From virtual reality to mixed and extended reality, there are many new technologies communicators can use to create memorable, engaging experiences. It’s easy to become enamored by the shiny ball as well as confused about the best way to bounce it, which is why as PR counselors we must be willing to learn how these new technologies work and understand how to best use and measure them effectively.
Winning a Lion is, in the minds of most marketing communications professionals, the equivalent of winning an Oscar or a Grammy. Everyone wants to know: What does it take to win?
When is something truly creative? The question kept coming up as our jury deliberated over 1,800-plus entries. As you might imagine, the debate was robust.
Just a few years ago, I was spending my evenings during the weeks leading up to Cannes reviewing PR Lions entries online. I had the honor of serving on the 2014 PR Lions jury, and the creative question was top of mind for me even before I packed my bags. Once I arrived in Cannes, I found my fellow jury members – 21 professionals from 19 countries — were asking themselves the same thing. The topic found its way into our dinner conversation and daily jury sessions throughout the week.