Little Boy, Big Dreams: Mitchell Helps One Pawsitively Ambitious Client Become Tomorrow’s Social Media Star

Posted by Mitchell Communications Group on August 8, 2017

Social media influencers are becoming a critical component of marketing strategies in industries across the board. As the strength of influencer marketing grows, brands realize it’s about more than finding influencers with the largest number of followers. The true power of influencers is not measured by their follower count, but in their ability to influence people through authentic content. Influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. But that trust doesn’t happen overnight. Influencers incrementally gain the trust of strangers every day. 

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Topics: Social Media, influencers

Why Influence Is More Than Persuasion

Posted by Blake on January 17, 2017

Believe it or not, influence is not synonymous with persuasion.

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Topics: Leadership, influencers

The Kardashian Effect: The Power of Influencers on Consumer Demand

Posted by Mitchell Communications Group on March 31, 2016

When most people think of the Kardashians or Jenners, images of too-tight Herve Leger dresses, fancy sports cars and lip filler injections come to mind. All too frequently they are ridiculed in conversations or discussed at water coolers in dialogues that begin with “Can you believe what (insert Kardashian or Jenner family member name) did…?”

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Topics: trends, influencers, consumer marketing