Accusations of “fake news” fly fast and easy these days. Not surprisingly, consumer distrust has grown, especially when it comes to information found online. But while it might initially seem counterintuitive, the cynicism is increasing the power of influencer marketing — at least, a specific branch of influencer marketing.
Let’s face it. Sometimes, tunnel vision works. It helps you tune out distractions, it allows you to focus, and it keeps your eyes on the prize, as they say. But when it comes to influencer marketing, tunnel vision will lead you astray.
This is particularly true when deciding which social channels to focus your time and resources on. Despite Instagram’s reputation as a fan favorite for influencers, it’s important that you avoid Instagram tunnel vision. Instead, adopt a multichannel strategy that ensures your influencers will connect with your potential customers — wherever they are.
Over the past few years, influencer marketing has certainly earned its wings. It's no longer a niche strategy; it seems nearly every brand is engaging an influencer in some form or fashion.
Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.
We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.