Instagram Tunnel Vision Could Collapse Your Influencer Strategy

Posted by Ann Newland on June 19, 2018

Let’s face it. Sometimes, tunnel vision works. It helps you tune out distractions, it allows you to focus, and it keeps your eyes on the prize, as they say. But when it comes to influencer marketing, tunnel vision will lead you astray. 

This is particularly true when deciding which social channels to focus your time and resources on. Despite Instagram’s reputation as a fan favorite for influencers, it’s important that you avoid Instagram tunnel vision. Instead, adopt a multichannel strategy that ensures your influencers will connect with your potential customers — wherever they are.

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Topics: ripple, influencer marketing, influencers, Digital and Social, Digital Marketing

Swipe Right. Find the Perfect Influencer Match for Your Brand

Posted by Ann Newland on November 27, 2017

Over the past few years, influencer marketing has certainly earned its wings. It's no longer a niche strategy; it seems nearly every brand is engaging an influencer in some form or fashion.

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Topics: influencer marketing, influencers, Social Media

Three Do’s and Don’ts Before Kicking Off an Influencer Marketing Campaign

Posted by Jacob Ward on October 12, 2017

Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.

We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.

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Topics: influencers, influencer marketing, Social Media

Little Boy, Big Dreams: Mitchell Helps One Pawsitively Ambitious Client Become Tomorrow’s Social Media Star

Posted by Mitchell Communications Group on August 8, 2017

Social media influencers are becoming a critical component of marketing strategies in industries across the board. As the strength of influencer marketing grows, brands realize it’s about more than finding influencers with the largest number of followers. The true power of influencers is not measured by their follower count, but in their ability to influence people through authentic content. Influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. But that trust doesn’t happen overnight. Influencers incrementally gain the trust of strangers every day. 

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Topics: influencers, Social Media