Why Influence Is More Than Persuasion

Posted by Blake on January 17, 2017

Believe it or not, influence is not synonymous with persuasion.

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Topics: Leadership, influencers

The Kardashian Effect: The Power of Influencers on Consumer Demand

Posted by Mitchell Communications Group on March 31, 2016

When most people think of the Kardashians or Jenners, images of too-tight Herve Leger dresses, fancy sports cars and lip filler injections come to mind. All too frequently they are ridiculed in conversations or discussed at water coolers in dialogues that begin with “Can you believe what (insert Kardashian or Jenner family member name) did…?”

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Topics: trends, influencers, consumer marketing