3 Ways to Make Branded Content and Influencer Marketing Work Together

Posted by Sadie Schabdach on April 3, 2019

This originally appeared in Smart Insights on April 2, 2019.

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Topics: influencers, content marketing, influencer marketing

Think Hyperlocal: A Power Shift in Influencer Marketing

Posted by Mitchell Communications Group on February 5, 2019

Accusations of “fake news” fly fast and easy these days. Not surprisingly, consumer distrust has grown, especially when it comes to information found online. But while it might initially seem counterintuitive, the cynicism is increasing the power of influencer marketing — at least, a specific branch of influencer marketing.

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Topics: influencers, Hyper-Local Activation, influencer marketing, OmniLocal

Instagram Tunnel Vision Could Collapse Your Influencer Strategy

Posted by Ann Newland on June 19, 2018

Let’s face it. Sometimes, tunnel vision works. It helps you tune out distractions, it allows you to focus, and it keeps your eyes on the prize, as they say. But when it comes to influencer marketing, tunnel vision will lead you astray. 

This is particularly true when deciding which social channels to focus your time and resources on. Despite Instagram’s reputation as a fan favorite for influencers, it’s important that you avoid Instagram tunnel vision. Instead, adopt a multichannel strategy that ensures your influencers will connect with your potential customers — wherever they are.

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Topics: Digital and Social, Digital Marketing, influencers, influencer marketing, ripple

Swipe Right. Find the Perfect Influencer Match for Your Brand

Posted by Ann Newland on November 27, 2017

Over the past few years, influencer marketing has certainly earned its wings. It's no longer a niche strategy; it seems nearly every brand is engaging an influencer in some form or fashion.

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Topics: Social Media, influencers, influencer marketing