Bot Watch: How to Determine Whether Your Influencer Partners Are the Real Deal

Posted by Ann Newland on November 8, 2017

 

Celebrity endorsements are hardly novel: Brooke Shields hawked Calvin Klein jeans in the '80s, Bing Crosby crooned about StarKist tuna decades before that, and still today, the Kardashians push dozens of brands at a time.

 

However, social media's role in influencer marketing has changed the playing field. Consumers no longer trust their favorite celebrities' recommendations as much as they do their favorite YouTubers'. And brands are taking note. According to the State of Influencer Marketing 2017 report, the tactic exploded in growth last year, with almost 90 percent of marketers implementing influencer campaigns and spending between $25,000 and $50,000 to do so.

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Topics: influencer marketing

Three Do’s and Don’ts Before Kicking Off an Influencer Marketing Campaign

Posted by Jacob Ward on October 12, 2017

Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.

We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.

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Topics: Social Media, influencers, influencer marketing