Let’s face it. Sometimes, tunnel vision works. It helps you tune out distractions, it allows you to focus, and it keeps your eyes on the prize, as they say. But when it comes to influencer marketing, tunnel vision will lead you astray.
This is particularly true when deciding which social channels to focus your time and resources on. Despite Instagram’s reputation as a fan favorite for influencers, it’s important that you avoid Instagram tunnel vision. Instead, adopt a multichannel strategy that ensures your influencers will connect with your potential customers — wherever they are.