How to Own the Influencer Marketing Landscape in 2018

Posted by Sarah Clark on February 22, 2018

 

Branding rules are in a constant state of flux. Just when you think you’ve pinpointed what’s going to work, someone changes the playbook.

 

This is particularly true with influencer marketing. The public has become accustomed to the idea of looking for purchasing suggestions from bloggers, vloggers, writers, and other popular advocates. What was once considered to be the "Wild West" to marketers has now become far more regulated.

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Topics: influencer marketing, Marketing, Innovation

How to Build a Strong Influencer Network That Will Weather a PR Crisis

Posted by Sarah Clark on February 1, 2018

If you're in business long enough, you'll almost certainly go through a PR crisis — it's a simple fact. Businesses, after all, are run by humans, and humans aren't infallible. Big or small — something is going to happen that looks worse than you'd like.

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Topics: influencer marketing, Public Relations

Swipe Right. Find the Perfect Influencer Match for Your Brand

Posted by Ann Newland on November 27, 2017

Over the past few years, influencer marketing has certainly earned its wings. It's no longer a niche strategy; it seems nearly every brand is engaging an influencer in some form or fashion.

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Topics: influencer marketing, influencers, Social Media

Mitchell Communications Taking Influencer Marketing to the Next Level with Local Expertise

Posted by Mitchell Communications Group on November 15, 2017

FAYETTEVILLE, Ark., November 15, 2017 – Today, Mitchell Communications announced the launch of Ripple, an innovative influencer marketing approach focused on relevant storytelling by micro-influencers.  The launch of Ripple converges with Mitchell’s legacy of hyper-local expertise to bring a unique blend of targeting capabilities to the influencer marketing landscape.

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Topics: ripple, influencer marketing