Cannes Musings: Data is Everything (Video)

Posted by Elise Mitchell on June 22, 2018

The smart use of data is an imperative for communications professionals today. With the growing access to data and the proliferation of tools to analyze, measure, and report results, you could argue that data is everything.

That was certainly one drumbeat heard at this year’s Cannes Lions Festival. Many of the presentations, award entries and vendor exhibits focused on the power of data to drive the creative process.

Then again, without the right people who know how to sift through data, synthesize it, draw insights from it, develop a communications strategy based on it, and monitor it to know when something’s working or not, data does you no good. 

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Topics: Digital and Social, Digital Marketing, Digital, Public Relations, Employee Engagement, influencer marketing, Cannes

Instagram Tunnel Vision Could Collapse Your Influencer Strategy

Posted by Ann Newland on June 19, 2018

Let’s face it. Sometimes, tunnel vision works. It helps you tune out distractions, it allows you to focus, and it keeps your eyes on the prize, as they say. But when it comes to influencer marketing, tunnel vision will lead you astray. 

This is particularly true when deciding which social channels to focus your time and resources on. Despite Instagram’s reputation as a fan favorite for influencers, it’s important that you avoid Instagram tunnel vision. Instead, adopt a multichannel strategy that ensures your influencers will connect with your potential customers — wherever they are.

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Topics: Digital and Social, Digital Marketing, influencers, influencer marketing, ripple

Introducing Gen Z: 3 Ways Brands Can Connect With This Key Consumer Segment

Posted by John Gilboy on May 25, 2018

Over the past decade, Millennials have come to command obsessive attention from cultural critics and marketers alike. But with the oldest members of the “selfie generation” now entering their late 30s, the spotlight is once again shifting to a younger generation of economic disruptors: Generation Z.

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Topics: Digital, Consumer Insights, Insights, influencer marketing

How to Own the Influencer Marketing Landscape in 2018

Posted by Sarah Clark on February 22, 2018

 

Branding rules are in a constant state of flux. Just when you think you’ve pinpointed what’s going to work, someone changes the playbook.

 

This is particularly true with influencer marketing. The public has become accustomed to the idea of looking for purchasing suggestions from bloggers, vloggers, writers, and other popular advocates. What was once considered to be the "Wild West" to marketers has now become far more regulated.

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Topics: Marketing, Innovation, influencer marketing