Over the past few years, influencer marketing has certainly earned its wings. It's no longer a niche strategy; it seems nearly every brand is engaging an influencer in some form or fashion.
FAYETTEVILLE, Ark., November 15, 2017 – Today, Mitchell Communications announced the launch of Ripple, an innovative influencer marketing approach focused on relevant storytelling by micro-influencers. The launch of Ripple converges with Mitchell’s legacy of hyper-local expertise to bring a unique blend of targeting capabilities to the influencer marketing landscape.
Celebrity endorsements are hardly novel: Brooke Shields hawked Calvin Klein jeans in the '80s, Bing Crosby crooned about StarKist tuna decades before that, and still today, the Kardashians push dozens of brands at a time.
However, social media's role in influencer marketing has changed the playing field. Consumers no longer trust their favorite celebrities' recommendations as much as they do their favorite YouTubers'. And brands are taking note. According to the State of Influencer Marketing 2017 report, the tactic exploded in growth last year, with almost 90 percent of marketers implementing influencer campaigns and spending between $25,000 and $50,000 to do so.
Topics: influencer marketing
Raise your hand if you’ve seen influencer content on a social media platform this week. I’ll wait while you raise and lower your hand.
We all see influencer content every day, whether we realize it or not. 2017 has been dubbed “The Year of the Influencer” by multiple agencies and outlets, and it’s easy to see why. As engagement with brand content declines and the prevalence of ad blockers grows, brands are shifting dollars to influencer marketing at an alarming pace. This year, 63 percent of marketers report putting more money in their influencer marketing budgets versus last year according to BlogLovin.