Cannes Musings: Emerging Technology Insights (video)

Posted by Elise Mitchell on August 1, 2018

How to Use and Measure Augmented Reality and Virtual Reality in Your Next Campaign

 

From virtual reality to mixed and extended reality, there are many new technologies communicators can use to create memorable, engaging experiences. It’s easy to become enamored by the shiny ball as well as confused about the best way to bounce it, which is why as PR counselors we must be willing to learn how these new technologies work and understand how to best use and measure them effectively.

Read More

Topics: Digital and Social, Innovation, trends, DAN, analytics, industry headlines, Cannes, emerging technology

Cannes Musings: What It Takes to Win at Cannes (VIDEO)

Posted by Elise Mitchell on July 3, 2018

Winning a Lion is, in the minds of most marketing communications professionals, the equivalent of winning an Oscar or a Grammy.  Everyone wants to know: What does it take to win?

Read More

Topics: Travel, Public Relations, Innovation, Insights, DAN, industry headlines, Cannes

PyeongChang 2018: What to Watch For During the Winter Olympics

Posted by Anna Keagy on February 9, 2018

alex-martinez-43505

Remember the “Miracle on Ice” by the U.S. hockey team against the Soviet Union in the 1980 Olympics?

How about the Jamaican bobsled team making its first Olympics and becoming a crowd favorite in the 1988 Olympics (and later memorialized in the film Cool Runnings)?

What about Tara Lipinski winning her gold medal in figure skating in the 1998 Olympics when she was only 15 years old?

These are just a few of the many iconic moments in Winter Olympic history. Starting this week, athletes from around the world are hoping to create iconic moments of their own in the 2018 PyeongChang Olympics.

Meanwhile, brands across a wide range of industries are hoping to make their own mark during the Olympics with unique and impactful marketing campaigns.

 

Read More

Topics: consumer marketing, Branding, industry headlines

SNAPSHOT: Trends and Headlines to Check Out This Week

Posted by Mitchell Communications Group on November 17, 2017

Are you looking for a quick dose of industry trends and headlines?

Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.

“Life is 10% what happens to you and 90% how you react to it.” – Charles R. Swindoll, American clergyman

Read More

Topics: trends, industry headlines