When Cadbury, an established confection industry giant, decided to dedicate half of Crunchie’s digital marketing budget to Snapchat in order to reach desired customers on their own turf, the message was clear: Personalized and hyperlocal marketing are here to stay.
The Keys to Hyper-local, Personal Conversations With Consumers
Posted by
Sarah Clark on November 9, 2016
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Topics: Hyper-Local Activation