Accusations of “fake news” fly fast and easy these days. Not surprisingly, consumer distrust has grown, especially when it comes to information found online. But while it might initially seem counterintuitive, the cynicism is increasing the power of influencer marketing — at least, a specific branch of influencer marketing.
Companies have long relied on social media to connect with audiences, bring attention to their products, and build relationships with consumers. In fact, social media has become the driving force behind today’s personalized marketing strategies, and for good reason.
For instance, 53 percent of users on Facebook check for new posts several times a day. Out of Instagram’s 500 million users, 59 percent scroll through their feed at least once every day. Twitter has 328 million active users, many of whom rely on the platform as their main source for current events and access their accounts multiple times throughout the day.
Dorothy from “The Wizard of Oz” clicked her ruby red heels in hopes of it. During baseball games, catchers protect this plate from scoring opponents. Home is not just an idea or place, but also an identity that people feel tied to.
By leveraging local connections and uncovering what’s important to a specific community, companies are discovering ways to build brand loyalty. One tool that helps achieve a super glue-strength bond with local consumers is hyper-local activation.
Topics: Hyper-Local Activation