The Keys to Hyper-local, Personal Conversations With Consumers

Posted by Sarah Clark on November 9, 2016

When Cadbury, an established confection industry giant, decided to dedicate half of Crunchie’s digital marketing budget to Snapchat in order to reach desired customers on their own turf, the message was clear: Personalized and hyperlocal marketing are here to stay.

Read More

Topics: Hyper-Local Activation