A Match Made in Heaven: Hospitality Meets Social Media

Posted by SheaDavis on April 26, 2016

The hospitality industry traditionally excels at listening to customer feedback. Whether it’s through surveys, interviews, or a simple “How was your stay?” the industry relies on customer interaction in order to thrive. That is where social media comes into play.

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Topics: Travel, Social Media, Hospitality

Tech Trends Mean Nothing Without Strong Communication

Posted by SheaDavis on March 24, 2016

Companies in the hospitality industry are shifting from “high-touch” to “high-tech,” which changes not only the way these businesses operate, but also how they serve their guests or customers.

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Topics: Hospitality, trends, Communication Strategy

How the Hospitality Industry Can Disrupt the Disruptor

Posted by SheaDavis on March 17, 2016

Popular home rental site Airbnb now ranks third among the highest-valued startups — and for good reason. The company taps into travelers’ desire to get an authentic taste for an area, feel personally welcomed, and have an enjoyable time without breaking the bank.

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Topics: Hospitality, trends

A PR Professional’s Guide to a Successful Hospitality Event

Posted by SheaDavis on January 15, 2016

I remember the worst event I ever attended like it was yesterday.

It all came down to one simple mistake: The organizers had an attendant with a clipboard stand by the bar. As the bartender poured, the man tallied — he was counting the drinks! What started out as a (very) transparent attempt to ensure a good ROI turned into a full-blown catastrophe in a matter of minutes. Guests were mortified, believing that the clipboard-wielding gentleman was there to keep track of their drinking habits. A lavish event bombed, all because someone wanted to know how busy the taps were.

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Topics: Hospitality, brand reputation