Why eSports Is a Gold Mine of Marketing Opportunity

Posted by John Gilboy on November 14, 2017

From health nuts to cigar aficionados to concert junkies, marketers are always investigating new ways to reach customers where they're already at. It makes sense: When we love something, we're much more open to anything related to it — brand messaging included. Reaching and engaging consumers through their passion points offers brands a way to intersect in their lives in a meaningful way.

For marketers, competitive video gaming — also known as eSports — represents a huge opportunity to shift consumer perceptions and drive behavior changes. This passion point is on the rise in a major way, and marketers would be wise to sit up and listen.

Read More

Topics: Marketing, trends, eSports