From health nuts to cigar aficionados to concert junkies, marketers are always investigating new ways to reach customers where they're already at. It makes sense: When we love something, we're much more open to anything related to it — brand messaging included. Reaching and engaging consumers through their passion points offers brands a way to intersect in their lives in a meaningful way.
For marketers, competitive video gaming — also known as eSports — represents a huge opportunity to shift consumer perceptions and drive behavior changes. This passion point is on the rise in a major way, and marketers would be wise to sit up and listen.