Cannes Musings: Data is Everything (Video)

Posted by Elise Mitchell on June 22, 2018

The smart use of data is an imperative for communications professionals today. With the growing access to data and the proliferation of tools to analyze, measure, and report results, you could argue that data is everything.

That was certainly one drumbeat heard at this year’s Cannes Lions Festival. Many of the presentations, award entries and vendor exhibits focused on the power of data to drive the creative process.

Then again, without the right people who know how to sift through data, synthesize it, draw insights from it, develop a communications strategy based on it, and monitor it to know when something’s working or not, data does you no good. 

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Topics: Digital and Social, Digital Marketing, Digital, Public Relations, Employee Engagement, influencer marketing, Cannes

Employees: Your First (and Most Important) Audience

Posted by SheaDavis on June 13, 2016

It’s bound to happen — you have that one employee who doesn’t necessarily jive with his job and doesn’t quite fit into your organization’s mindset. You may think that this one employee can’t do that much damage, but his negative attitude can reverberate further than you’d think.

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Topics: Employee Engagement

Rallying Your Employees During Difficult Times: Better Pack a Lunch

Posted by Cydnee Cochran on February 9, 2016

This post is part one of a two-part blog series examining communication strategy through the lens of Chipotle's recent food safety crisis. 

If you’re a Chipotle regular, you needed a back-up plan for lunch this week as all Chipotle stores were closed half a day on Monday, Feb. 8.

By now, the food contamination crisis that has consumed the Denver-based burrito chain since July has been well-documented, building a case study for how a brand should (or should not, depending on your point of view), conduct itself during troubled times. The company continues to face the fallout from the food safety issues that have caused nearly 500 customers to become ill.

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Topics: Employee Engagement, Communication Strategy