Adobe MAX: Create Value by Breaking Things

Posted by Nathan Burns on November 13, 2018

This is part of a series featuring highlights from the 2018 Adobe MAX Conference. Mitchell Art Director, Nathan Burns attended multiple sessions.

An open mindset is crucial to getting the most out of a conference like Adobe MAX. But as a designer, I know I can easily get caught up in details. Fortunately, at agency day Adobe brought in two speakers to talk about creativity in the digital age. Together, they offered exactly the perspective shift I needed to launch my conference experience.

Tom Goodwin kicked off the session with a call to rethink our approach to digital marketing. Much of today’s content consists of repurposed formats and deliverables invented in the 1950s. Social video is simply adapted TV advertising. Web ads are just print ads delivered digitally in a different size...

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Topics: training, Creative, emerging technology

Adobe MAX: A.I. and Machine Learning

Posted by Nathan Burns on November 1, 2018

This is part of a series featuring highlights from the 2018 Adobe MAX Conference. Mitchell Art Director, Nathan Burns attended multiple sessions.

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Topics: emerging technology, training, inspiration, professional development, trends, Creative, Digital Marketing

Cannes Musings: Emerging Technology Insights (video)

Posted by Elise Mitchell on August 1, 2018

How to Use and Measure Augmented Reality and Virtual Reality in Your Next Campaign

 

From virtual reality to mixed and extended reality, there are many new technologies communicators can use to create memorable, engaging experiences. It’s easy to become enamored by the shiny ball as well as confused about the best way to bounce it, which is why as PR counselors we must be willing to learn how these new technologies work and understand how to best use and measure them effectively.

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Topics: Cannes, industry headlines, analytics, DAN, trends, Innovation, Digital and Social, emerging technology