Fayetteville, Ark., January 14, 2019 - Sadie Schabdach has been promoted to Chief Content Officer at Mitchell, the flagship PR agency of the Dentsu Aegis Network. All content, digital, creative, and production functions at Mitchell will be under her oversight. Schabdach will report directly to CEO, Sarah Clark.
This is part of a series featuring highlights from the 2018 Adobe MAX Conference. Mitchell Art Director, Nathan Burns attended multiple sessions.
The smart use of data is an imperative for communications professionals today. With the growing access to data and the proliferation of tools to analyze, measure, and report results, you could argue that data is everything.
That was certainly one drumbeat heard at this year’s Cannes Lions Festival. Many of the presentations, award entries and vendor exhibits focused on the power of data to drive the creative process.
Then again, without the right people who know how to sift through data, synthesize it, draw insights from it, develop a communications strategy based on it, and monitor it to know when something’s working or not, data does you no good.
Let’s face it. Sometimes, tunnel vision works. It helps you tune out distractions, it allows you to focus, and it keeps your eyes on the prize, as they say. But when it comes to influencer marketing, tunnel vision will lead you astray.
This is particularly true when deciding which social channels to focus your time and resources on. Despite Instagram’s reputation as a fan favorite for influencers, it’s important that you avoid Instagram tunnel vision. Instead, adopt a multichannel strategy that ensures your influencers will connect with your potential customers — wherever they are.