Ad Blocking: Updating iOS and Industry Thinking

Posted by Ann Newland on October 22, 2015

At Apple’s early September iPhone event, the tech giant revealed an important update: iOS 9 will support ad blocking on any iOS device.

Users everywhere rejoiced at the possibility of never seeing another pop-up ad again. But in Apple’s attempt to improve the user experience and entice users to move all mobile activity to apps, some parties were left out to dry.

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Topics: Digital Marketing, Ad Blocking

4 Trends That Harness the Power of the Individual

Posted by Elise Mitchell on June 30, 2015

The age of “my brand, my way” is here.

Consumers want to be known individually, and they no longer accept blanket statements. People are distinct in their preferences and their values. They identify with their uniqueness and expect the brands they care about to notice it, too.

Successful brands will not only take notice, but also discover ways to speak creatively and strategically to the individual — rather than simply categorize individuals as part of a group.

Here are four trends that harness the power of the individual to create greater engagement between consumers and brands.

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Topics: Digital Marketing, ProFound Skills, Marketing

What Riding a Motorcycle Taught Me About Change Management

Posted by Elise Mitchell on June 17, 2015

Through the uncertainty of running a business, one constant remains: You can count on things to change. So why is overcoming change so hard?

By embracing change, you’re inviting the unfamiliar — or the unknown — into your world. And no one likes to be caught off guard, especially business leaders.

In fact, leading an enterprise through a decade of change has been one of the most trying tasks I’ve encountered as a business leader. Surprisingly, riding a motorcycle has taught me about the destination and the journey — both on the road and in the business world.

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Topics: Digital Marketing, Marketing, Public Relations

5 Reasons to Focus on Content Marketing

Posted by Elise Mitchell on May 26, 2015

In the last decade, the public relations industry has experienced an enormous amount of change. No longer do we rely on traditional media and mass outreach to carry the day. We now navigate a highly fragmented, always-on communication landscape to create real connections between businesses, brands and people.

Making and keeping those connections, however, can be a constant challenge in an ever-evolving environment. How can organizations break through in this hyper-connected world and build relationships in meaningful ways?

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Topics: Digital and Social, Digital Marketing

10 Creative Installations We Love

Posted by Creative Team on April 15, 2015

In an era where the influencer is king, brands are becoming more creative about how to engage with consumers. The following creative installations are some of our favorite examples of brands engaging their consumers in unusual ways. All of these campaigns create memorable experiences that consumers want to talk about and share online.

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Topics: Digital Marketing, Creative

5.5 Questions: Brad Wieners on Brand Journalism

Posted by Tracy Shea on February 11, 2015

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Topics: Digital Marketing

The Power of Visual Storytelling: What Image Will Move us Next?

Posted by Sarah Clark on February 3, 2015

In the age of don’t blink, it’s about the moments that make you linger.

That really hit home with me when I had the chance to hear James Quarles, Global Head of Business and Brand Development at Instagram, speak to a group of leaders from the Dentsu Aegis Network in Nashville last week. James delivered an amazing talk, chock-full of observations about using images to tell stories.

Right now, organizations are either disrupting or being disrupted. In part, because shifts, like the massive democratization of media, are accelerating at a powerful rate. Platforms like Instagram and Vimeo, and new tech capabilities like GoPro, have allowed consumers to be a part of the story and help create it. Just like everyone with a smartphone today can be a journalist, anyone with a camera can be a visual chronicler of the moments that make up a human life, and ultimately human history. Moments that are both deeply personal and as Instagram teaches us, profoundly shareable.

Sixty percent of young millennials use Instagram daily, and they are forming communities beyond the virtual. Instagram members with a common passion now come together at Instameets in the physical world. And more and more brands are using Instagram to connect with people and the things they care about. Check out Microsoft’s #DoMore everyday Instagram campaign, featuring people doing extraordinary things around the world.


What makes for successful visual storytelling?

  1. It’s not about selling. It’s about connecting in authentic and ongoing ways.
  2. It offers a solution that makes something or someone better.
  3. It inspires our imagination.
  4. It makes us look at things differently and challenges our perceptions.
  5. It’s universal and goes beyond border, culture or language.

Public Relations is uniquely positioned to help brands develop compelling content. We know a great story when we see it. It has always been part of our core. We know what moves people and makes them feel something. We understand the importance of authenticity. And we understand how to marry the power of words with the power of images. We just need to take full advantage of the constantly changing storytelling tools today and amplify them across channels. As we crank the content engine, what image will move us next?

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Topics: Digital Marketing, Creative

Gen Y: The rise of cultural diplomats

Posted by John Gilboy on October 22, 2014

Uncovering Gen Y trends and influence is a hot button concern for many brand communication stewards (thanks Captain Obvious). On a serious note, we get it. Harnessing touch points for the digital native generation is a mandatory to drive engagement and build brand equity.

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Topics: Digital Marketing, Digital, Marketing

reddit & Mobile – Take 2

Posted by Mitchell Communications Group on September 3, 2014

 

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Topics: Digital and Social, Digital Marketing, Social Media

Ingredients that contributed to Woodstock “going viral” in 1969 still apply to stellar marketing campaigns today

Posted by JeffMores on August 16, 2014

 

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Topics: Digital Marketing, Mitchell Team, Marketing