Forging Authentic Customer Connections Through Digital and Social Engagement

Posted by Sarah Clark on September 15, 2016

For years, the restaurant industry has relied heavily on a variety of marketing tools to help attract and retain customers. From value-driving coupons to timely promotions to loyalty programs, the options are abundant — yet it’s gotten harder for many restaurants to keep the right customers continually coming through their doors.

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Topics: Digital and Social

It’s an Emoji World After All

Posted by JeffMores on August 6, 2015

A few weeks ago, I was standing at a McDonald’s counter waiting to place my order when I noticed a few things. The “men” and “women” signs on the restroom doors had been replaced by lively stick figure icons of a boy and a girl. As I turned around to grab a napkin, I discovered the word “trash” on the garbage flapper had also turned icon. But the clincher was when I spotted a McDonald’s billboard along the side of the road that relayed its message without the use of a single word – just a series of simple emoticons intended to make passersby salivate for fries.

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Topics: Digital and Social

Are You Communicating or Just Talking?

Posted by Tracy Shea on June 4, 2015


Are you communicating or just talking?

Are you prepared?

This article will look at Content, Relevancy, Empowerment and Community. What questions should your brand be asking internally to succeed externally?

Do you assess — on a regular basis — the changing posture of key stakeholder/audience segments and how they should be engaged, based on insights such as geographic, demographic or community triggers?

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Topics: Digital and Social

5 Reasons to Focus on Content Marketing

Posted by Elise Mitchell on May 26, 2015

In the last decade, the public relations industry has experienced an enormous amount of change. No longer do we rely on traditional media and mass outreach to carry the day. We now navigate a highly fragmented, always-on communication landscape to create real connections between businesses, brands and people.

Making and keeping those connections, however, can be a constant challenge in an ever-evolving environment. How can organizations break through in this hyper-connected world and build relationships in meaningful ways?

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Topics: Digital and Social, Digital Marketing