On a cloudy morning, 48 people are watching me walk on the beach from my mobile phone. Simultaneously, users from all over the world are asking me questions about marketing, baseball and social media. This was my first day on Twitter’s newest app, Periscope, which allows for mobile live streaming.
A similar app, Meerkat, was all the talk at this year’s SXSW. Attendees were sharing live events from workshops to concerts. On the way to Austin, our plane was delayed and my seatmate, R Ray Wang, pulled out his phone and we began sharing our experience on Meerkat. As we discussed the app and its capabilities, one thing became clear. Live streaming is not the future. It is now.