Highs and Lows of iOS10

Posted by Mitchell Communications Group on September 16, 2016

It's HERE. iOS 10. As with nearly anything released by Apple, there is no shortage of opinions, criticism, or speculation -- and the Mitchell team is no exception!

Some have updated and others haven't, but Ann and Brantly give us their Highs and Lows after the first few days.

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Topics: Digital and Social, trends

Forging Authentic Customer Connections Through Digital and Social Engagement

Posted by Sarah Clark on September 15, 2016

For years, the restaurant industry has relied heavily on a variety of marketing tools to help attract and retain customers. From value-driving coupons to timely promotions to loyalty programs, the options are abundant — yet it’s gotten harder for many restaurants to keep the right customers continually coming through their doors.

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Topics: Digital and Social

It’s an Emoji World After All

Posted by JeffMores on August 6, 2015

A few weeks ago, I was standing at a McDonald’s counter waiting to place my order when I noticed a few things. The “men” and “women” signs on the restroom doors had been replaced by lively stick figure icons of a boy and a girl. As I turned around to grab a napkin, I discovered the word “trash” on the garbage flapper had also turned icon. But the clincher was when I spotted a McDonald’s billboard along the side of the road that relayed its message without the use of a single word – just a series of simple emoticons intended to make passersby salivate for fries.

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Topics: Digital and Social

Are You Communicating or Just Talking?

Posted by Tracy Shea on June 4, 2015

 

Are you communicating or just talking?

Are you prepared?

This article will look at Content, Relevancy, Empowerment and Community. What questions should your brand be asking internally to succeed externally?

Do you assess — on a regular basis — the changing posture of key stakeholder/audience segments and how they should be engaged, based on insights such as geographic, demographic or community triggers?

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Topics: Digital and Social

5 Reasons to Focus on Content Marketing

Posted by Elise Mitchell on May 26, 2015

In the last decade, the public relations industry has experienced an enormous amount of change. No longer do we rely on traditional media and mass outreach to carry the day. We now navigate a highly fragmented, always-on communication landscape to create real connections between businesses, brands and people.

Making and keeping those connections, however, can be a constant challenge in an ever-evolving environment. How can organizations break through in this hyper-connected world and build relationships in meaningful ways?

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Topics: Digital and Social, Digital Marketing

Live Streaming is Not the Future. It is Now.

Posted by BrentSGambill on April 8, 2015

On a cloudy morning, 48 people are watching me walk on the beach from my mobile phone. Simultaneously, users from all over the world are asking me questions about marketing, baseball and social media. This was my first day on Twitter’s newest app, Periscope, which allows for mobile live streaming.

A similar app, Meerkat, was all the talk at this year’s SXSW. Attendees were sharing live events from workshops to concerts. On the way to Austin, our plane was delayed and my seatmate, R Ray Wang, pulled out his phone and we began sharing our experience on Meerkat. As we discussed the app and its capabilities, one thing became clear. Live streaming is not the future. It is now.

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Topics: Digital and Social

Could the #AppleLive debacle happen to you?

Posted by Jessica Dove on September 10, 2014

 

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Topics: Digital and Social, Digital

reddit & Mobile – Take 2

Posted by Mitchell Communications Group on September 3, 2014

 

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Topics: Digital and Social, Digital Marketing, Social Media

Instagram isn't just a pretty face anymore

Posted by Mitchell Communications Group on August 26, 2014

For anyone who may have thought Instagram was just a pretty face ... think again. The social media platform that changed the way people see photos and socialize them in the digital age is at it again. This morning, it launched its new app Hyperlapse to the masses. The company describes it as "a new app to capture high-quality lapse videos even while in motion.” Reports of the app are comparing it to “a $15,000 video setup," which sounds very appealing to up-and-coming filmmakers.

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Topics: Digital and Social, Digital

Embrace wearable tech now – ask questions as we go

Posted by JeffMores on August 11, 2014

 

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Topics: Digital and Social, Digital