Cannes Musings: Data is Everything (Video)

Posted by Elise Mitchell on June 22, 2018

The smart use of data is an imperative for communications professionals today. With the growing access to data and the proliferation of tools to analyze, measure, and report results, you could argue that data is everything.

That was certainly one drumbeat heard at this year’s Cannes Lions Festival. Many of the presentations, award entries and vendor exhibits focused on the power of data to drive the creative process.

Then again, without the right people who know how to sift through data, synthesize it, draw insights from it, develop a communications strategy based on it, and monitor it to know when something’s working or not, data does you no good. 

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Topics: Digital and Social, Digital Marketing, Digital, Public Relations, Employee Engagement, influencer marketing, Cannes

Instagram Tunnel Vision Could Collapse Your Influencer Strategy

Posted by Ann Newland on June 19, 2018

Let’s face it. Sometimes, tunnel vision works. It helps you tune out distractions, it allows you to focus, and it keeps your eyes on the prize, as they say. But when it comes to influencer marketing, tunnel vision will lead you astray. 

This is particularly true when deciding which social channels to focus your time and resources on. Despite Instagram’s reputation as a fan favorite for influencers, it’s important that you avoid Instagram tunnel vision. Instead, adopt a multichannel strategy that ensures your influencers will connect with your potential customers — wherever they are.

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Topics: Digital and Social, Digital Marketing, influencers, influencer marketing, ripple

How to Strike While the Social Iron Is Hot: #NuggsForCarter

Posted by Lindsey Little on May 10, 2017

For many brands there is a lingering, unanswerable question of how to make something go viral. While there isn’t a formula for this phenomenon, it can and does happen from time-to-time. And when you’re suddenly the center of attention, it’s important to be poised and ready to participate in the conversation and become a brand everyone can love. That’s where you can have some control of the outcome.

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Topics: Digital and Social

Highs and Lows of iOS10

Posted by Mitchell Communications Group on September 16, 2016

It's HERE. iOS 10. As with nearly anything released by Apple, there is no shortage of opinions, criticism, or speculation -- and the Mitchell team is no exception!

Some have updated and others haven't, but Ann and Brantly give us their Highs and Lows after the first few days.

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Topics: Digital and Social, trends