Dissatisfied with the limited range of the Like button, Facebook users begged for a more accurate way to express themselves. And Facebook, after rounds of testing and careful analysis, changed the public relations game by finally rolling out Facebook Reactions.
It’s time to pack a bag and head to Austin, Texas for the 2016 SXSW Interactive Festival. For the past several years, Mitchell has sent team members to this conference to gather insights on the intersection of design, innovation, technology and digital. While it can be an overwhelming experience with over 33K people in attendance, the event always gives us valuable access to industry innovators and leaders.
It’s been said that a picture is worth a thousand words, and in our digitally saturated world, this rings more true than ever. Today’s consumers are increasingly sharing images, whether photos, videos or emojis.
According to Mintel, 66 percent of American adults are using digital images to communicate with others. Of this group, 43 percent have used emoticons, 40 percent have used emojis, and 33 percent have taken or shared a selfie. Images can convey tone, save time, or even express something that is difficult to put into words. They also add a fun element to communication.
Once upon a time not too far in the past, pedometers were considered your everyday wearable. They simply clipped onto users' clothes and recorded valuable information for them to check at their leisure. These days, the pedometer has grown up — a lot.
This agency thrives at the hands of many creative individuals. That’s why when it comes to inspiring and encouraging young imaginative minds, Mitchell is 100% on board. We saw an opportunity to foster new talent in conjunction with the 2015 Bentonville Film Festival, and as a result hosted the first Young Filmmakers Short Pitch Competition. More than 70 filmmakers, ages 21 and under, competed in the event that was designed specifically with visual storytelling in mind.
Sheryl Cambronero and Berenice Osorio were selected as the winners of the competition with their pitch for “Los Flores de Spandra.” Both girls attend the University of the Ozarks, where they are pursing degrees in Film Studies.
Today, our team examines marketing, digital, creativity, content development and collaboration from SXSW.
Mitchell's tour of SXSW continues. Today, our team examines listening, content development, mobile, disruption and what's coming next.
Mitchell has converged on SXSW in Austin, TX. As each day of sunshine, networking and learnings ends, we'll be sharing the trends and insights that stood out. Today, our team touches on change, creativity, influencers, innovation, consumers and local engagement.