Cannes Musings: What’s Creative?

Posted by Elise Mitchell on June 14, 2018

When is something truly creative?  The question kept coming up as our jury deliberated over 1,800-plus entries. As you might imagine, the debate was robust.

Just a few years ago, I was spending my evenings during the weeks leading up to Cannes reviewing PR Lions entries online.  I had the honor of serving on the 2014 PR Lions jury, and the creative question was top of mind for me even before I packed my bags.  Once I arrived in Cannes, I found my fellow jury members – 21 professionals from 19 countries — were asking themselves the same thing. The topic found its way into our dinner conversation and daily jury sessions throughout the week.

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Topics: Creative, Public Relations, Innovation, trends, inspiration, Cannes

Our Favorite Empowerment Campaigns – Tell Us Yours

Posted by Mitchell Communications Group on September 21, 2016

Whether you call it #Femvertising or FEMpowerment or good ‘ole Girl Power – WE call it inspiration. At Mitchell we are huge fans of brands using their voices to celebrate women’s empowerment and gender equality – and these are a few campaigns we love. Add to the list with a comment, if we’ve left off your favorite.

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Topics: Creative, Culture, inspiration

Recipe for a Successful Food Photo Shoot

Posted by Mitchell Communications Group on September 20, 2016

Photo shoots can be tricky—getting the right people, equipment and props can be a challenge, especially when under deadline and on a budget. When food is the subject of the photo shoot, the job gets even more complex.

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Topics: Creative

More Trendspotting at 2016 SXSW

Posted by Ann Newland on March 16, 2016

Part 2 of 2: Ann Newland, VP Digital Strategy

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Topics: Creative, Digital, trends, SXSW