Adobe MAX: Create Value by Breaking Things

Posted by Nathan Burns on November 13, 2018

This is part of a series featuring highlights from the 2018 Adobe MAX Conference. Mitchell Art Director, Nathan Burns attended multiple sessions.

An open mindset is crucial to getting the most out of a conference like Adobe MAX. But as a designer, I know I can easily get caught up in details. Fortunately, at agency day Adobe brought in two speakers to talk about creativity in the digital age. Together, they offered exactly the perspective shift I needed to launch my conference experience.

Tom Goodwin kicked off the session with a call to rethink our approach to digital marketing. Much of today’s content consists of repurposed formats and deliverables invented in the 1950s. Social video is simply adapted TV advertising. Web ads are just print ads delivered digitally in a different size...

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Topics: training, Creative, emerging technology

Adobe MAX: A.I. and Machine Learning

Posted by Nathan Burns on November 1, 2018

This is part of a series featuring highlights from the 2018 Adobe MAX Conference. Mitchell Art Director, Nathan Burns attended multiple sessions.

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Topics: emerging technology, training, inspiration, professional development, trends, Creative, Digital Marketing

Cannes Musings: What’s Creative?

Posted by Elise Mitchell on June 14, 2018

When is something truly creative?  The question kept coming up as our jury deliberated over 1,800-plus entries. As you might imagine, the debate was robust.

Just a few years ago, I was spending my evenings during the weeks leading up to Cannes reviewing PR Lions entries online.  I had the honor of serving on the 2014 PR Lions jury, and the creative question was top of mind for me even before I packed my bags.  Once I arrived in Cannes, I found my fellow jury members – 21 professionals from 19 countries — were asking themselves the same thing. The topic found its way into our dinner conversation and daily jury sessions throughout the week.

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Topics: inspiration, trends, Creative, Public Relations, Innovation, Cannes

Our Favorite Empowerment Campaigns – Tell Us Yours

Posted by Mitchell Communications Group on September 21, 2016

Whether you call it #Femvertising or FEMpowerment or good ‘ole Girl Power – WE call it inspiration. At Mitchell we are huge fans of brands using their voices to celebrate women’s empowerment and gender equality – and these are a few campaigns we love. Add to the list with a comment, if we’ve left off your favorite.

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Topics: Culture, inspiration, Creative