Whether you call it #Femvertising or FEMpowerment or good ‘ole Girl Power – WE call it inspiration. At Mitchell we are huge fans of brands using their voices to celebrate women’s empowerment and gender equality – and these are a few campaigns we love. Add to the list with a comment, if we’ve left off your favorite.
Photo shoots can be tricky—getting the right people, equipment and props can be a challenge, especially when under deadline and on a budget. When food is the subject of the photo shoot, the job gets even more complex.
It’s time to pack a bag and head to Austin, Texas for the 2016 SXSW Interactive Festival. For the past several years, Mitchell has sent team members to this conference to gather insights on the intersection of design, innovation, technology and digital. While it can be an overwhelming experience with over 33K people in attendance, the event always gives us valuable access to industry innovators and leaders.
In my work, I have the great privilege of working alongside some very creative people. They imagine. They daydream. They sketch. They routinely concoct a carnival of ideas. These are people who seemingly have an unending supply of creativity that spews forth at their command. They are adept at thinking out loud.
This agency thrives at the hands of many creative individuals. That’s why when it comes to inspiring and encouraging young imaginative minds, Mitchell is 100% on board. We saw an opportunity to foster new talent in conjunction with the 2015 Bentonville Film Festival, and as a result hosted the first Young Filmmakers Short Pitch Competition. More than 70 filmmakers, ages 21 and under, competed in the event that was designed specifically with visual storytelling in mind.
Sheryl Cambronero and Berenice Osorio were selected as the winners of the competition with their pitch for “Los Flores de Spandra.” Both girls attend the University of the Ozarks, where they are pursing degrees in Film Studies.
A few months ago, I had the opportunity and honor to participate as a judge in the first Bentonville Film Festival in Arkansas. The event is aimed to create a positive and proactive influence in filmmaking to ensure films represent the national audience and the growing diversity of the population of the U.S. Women, after all, make up half of moviegoers and half of the U.S. population as a whole. It’s time their on-screen presence mirrored reality.
This week is the 2015 Cannes Lions International Festival of Creativity. Cannes Lions recognizes and awards the year’s best creative ideas across 16 categories, covering everything from traditional print and film communications to technology and product design.
Cannes Lions believes creativity is the driving force for business, for change and for good. Like Mitchell, the Festival honors and inspires creative bravery to change the course of communications. The awards set a global benchmark for good creative, and the Festival connects those with a similar vision.
Whether you are walking the streets of Cannes or following from across the globe, here's a cheat sheet to get the most out of Cannes Lions.
In an era where the influencer is king, brands are becoming more creative about how to engage with consumers. The following creative installations are some of our favorite examples of brands engaging their consumers in unusual ways. All of these campaigns create memorable experiences that consumers want to talk about and share online.