Age of Influence: Why a Diverse Influencer Marketing Strategy Is a Must

Posted by Mitchell Communications Group on February 5, 2019

All branding roads might lead to influencer marketing, but it isn’t a narrow, one-lane alley. No, influencer marketing is a complex superhighway with twists and turns, exits and on-ramps, and plenty of places to make pit stops. In such an energetic, multifaceted environment, you need a diversified influencer portfolio to keep your brand in full view.

What does diversity mean in this context? It’s not necessarily what you think. Rather than hire professional models for its 2017 holiday campaign, Sephora made use of a vibrant cast of characters pulled directly from its payroll. Each employee enjoyed a unique relationship with Sephora and its beauty products, showcasing that the brand wasn’t just giving lip service to authenticity and inclusion.

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Topics: Content Strategy, influencer marketing

Social Media Trends: All About the Visual

Posted by Anna Keagy on February 18, 2016

It’s been said that a picture is worth a thousand words, and in our digitally saturated world, this rings more true than ever. Today’s consumers are increasingly sharing images, whether photos, videos or emojis.

According to Mintel, 66 percent of American adults are using digital images to communicate with others. Of this group, 43 percent have used emoticons, 40 percent have used emojis, and 33 percent have taken or shared a selfie. Images can convey tone, save time, or even express something that is difficult to put into words. They also add a fun element to communication.

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Topics: Digital, Content Strategy, trends