It’s been said that a picture is worth a thousand words, and in our digitally saturated world, this rings more true than ever. Today’s consumers are increasingly sharing images, whether photos, videos or emojis.
According to Mintel, 66 percent of American adults are using digital images to communicate with others. Of this group, 43 percent have used emoticons, 40 percent have used emojis, and 33 percent have taken or shared a selfie. Images can convey tone, save time, or even express something that is difficult to put into words. They also add a fun element to communication.