PyeongChang 2018: What to Watch For During the Winter Olympics

Posted by Anna Keagy on February 9, 2018

alex-martinez-43505

Remember the “Miracle on Ice” by the U.S. hockey team against the Soviet Union in the 1980 Olympics?

How about the Jamaican bobsled team making its first Olympics and becoming a crowd favorite in the 1988 Olympics (and later memorialized in the film Cool Runnings)?

What about Tara Lipinski winning her gold medal in figure skating in the 1998 Olympics when she was only 15 years old?

These are just a few of the many iconic moments in Winter Olympic history. Starting this week, athletes from around the world are hoping to create iconic moments of their own in the 2018 PyeongChang Olympics.

Meanwhile, brands across a wide range of industries are hoping to make their own mark during the Olympics with unique and impactful marketing campaigns.

 

Read More

Topics: Branding, consumer marketing, industry headlines

The Kardashian Effect: The Power of Influencers on Consumer Demand

Posted by Mitchell Communications Group on March 31, 2016

When most people think of the Kardashians or Jenners, images of too-tight Herve Leger dresses, fancy sports cars and lip filler injections come to mind. All too frequently they are ridiculed in conversations or discussed at water coolers in dialogues that begin with “Can you believe what (insert Kardashian or Jenner family member name) did…?”

Read More

Topics: trends, influencers, consumer marketing