Introducing Gen Z: 3 Ways Brands Can Connect With This Key Consumer Segment

Posted by John Gilboy on May 25, 2018

Over the past decade, Millennials have come to command obsessive attention from cultural critics and marketers alike. But with the oldest members of the “selfie generation” now entering their late 30s, the spotlight is once again shifting to a younger generation of economic disruptors: Generation Z.

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Topics: Consumer Insights, influencer marketing, Insights, Digital

Less is More: Food Trends Move Toward Cleaner Eating

Posted by Anna Keagy on July 1, 2016

What do Kraft mac & cheese, Campbell’s chicken noodle soup, M&M’s and Panera have in common?

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Topics: trends, Consumer Insights

Spring Arrives and Easter Comes Early This Year

Posted by Anna Keagy on March 22, 2016

Flowers are blooming, trees are starting to get tiny new leaves and the grass is turning green again. Spring has arrived, and it is glorious! With the arrival of spring, Easter is not far behind. In fact, Easter is quite early this year, only a week after the first day of spring. It may catch many by surprise, as it coincides with the end of spring break for many schools—something that isn’t typically the case. What does an earlier than normal Easter mean for retailers and the rest of us?

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Topics: Consumer Insights, trends

More Than Just a Drink: The Rise of Craft Beer

Posted by Anna Keagy on December 18, 2015

Today’s beer consumers want more out of their beverage. It’s about the quality, the uniqueness and the experience. This mindset has led to the rise and popularity of the craft beer industry. This raises the question: is craft beer just a fad or is it here to stay?

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Topics: Consumer Insights, trends