Less is More: Food Trends Move Toward Cleaner Eating

Posted by Anna Keagy on July 1, 2016

What do Kraft mac & cheese, Campbell’s chicken noodle soup, M&M’s and Panera have in common?

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Topics: Consumer Insights, trends

Spring Arrives and Easter Comes Early This Year

Posted by Anna Keagy on March 22, 2016

Flowers are blooming, trees are starting to get tiny new leaves and the grass is turning green again. Spring has arrived, and it is glorious! With the arrival of spring, Easter is not far behind. In fact, Easter is quite early this year, only a week after the first day of spring. It may catch many by surprise, as it coincides with the end of spring break for many schools—something that isn’t typically the case. What does an earlier than normal Easter mean for retailers and the rest of us?

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Topics: Consumer Insights, trends

More Than Just a Drink: The Rise of Craft Beer

Posted by Anna Keagy on December 18, 2015

Today’s beer consumers want more out of their beverage. It’s about the quality, the uniqueness and the experience. This mindset has led to the rise and popularity of the craft beer industry. This raises the question: is craft beer just a fad or is it here to stay?

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Topics: Consumer Insights, trends

The Fresh Faces of Generation Z

Posted by Hayley Mink on November 10, 2015

Roughly defined as anyone 5 to 19 years old, Generation Z makes up more than 25% of the U.S. population. And the group is as diverse as its age range. Of course shared behaviors exist, but they can’t be used to define them as a whole.

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Topics: Consumer Insights