What do Kraft mac & cheese, Campbell’s chicken noodle soup, M&M’s and Panera have in common?
Flowers are blooming, trees are starting to get tiny new leaves and the grass is turning green again. Spring has arrived, and it is glorious! With the arrival of spring, Easter is not far behind. In fact, Easter is quite early this year, only a week after the first day of spring. It may catch many by surprise, as it coincides with the end of spring break for many schools—something that isn’t typically the case. What does an earlier than normal Easter mean for retailers and the rest of us?
Today’s beer consumers want more out of their beverage. It’s about the quality, the uniqueness and the experience. This mindset has led to the rise and popularity of the craft beer industry. This raises the question: is craft beer just a fad or is it here to stay?
Roughly defined as anyone 5 to 19 years old, Generation Z makes up more than 25% of the U.S. population. And the group is as diverse as its age range. Of course shared behaviors exist, but they can’t be used to define them as a whole.
Topics: Consumer Insights