Rallying Your Employees During Difficult Times: Better Pack a Lunch

Posted by Cydnee Cochran on February 9, 2016

This post is part one of a two-part blog series examining communication strategy through the lens of Chipotle's recent food safety crisis. 

If you’re a Chipotle regular, you needed a back-up plan for lunch this week as all Chipotle stores were closed half a day on Monday, Feb. 8.

By now, the food contamination crisis that has consumed the Denver-based burrito chain since July has been well-documented, building a case study for how a brand should (or should not, depending on your point of view), conduct itself during troubled times. The company continues to face the fallout from the food safety issues that have caused nearly 500 customers to become ill.

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Topics: Employee Engagement, Communication Strategy