It’s rare that I plan a vacation or dinner at a new restaurant without first checking in with the crowd. Thanks to Yelp and Trip Advisor, I nearly always get a pretty good feel for what the rooms are like at the hotel I’m considering or the menu at the new tapas place in town.
Looking at the gaming industry over the past few years, some marketers might be compelled to run screaming into the night. Pundits have been predicting the downfall of the current gaming industry, citing market saturation as one of the main reasons. Gaming is one of the biggest niche industries out there, but if companies are struggling to differentiate their consoles and games and capture loyal customers, what hope do marketers in other industries have?