PyeongChang 2018: What to Watch For During the Winter Olympics

Posted by Anna Keagy on February 9, 2018

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Remember the “Miracle on Ice” by the U.S. hockey team against the Soviet Union in the 1980 Olympics?

How about the Jamaican bobsled team making its first Olympics and becoming a crowd favorite in the 1988 Olympics (and later memorialized in the film Cool Runnings)?

What about Tara Lipinski winning her gold medal in figure skating in the 1998 Olympics when she was only 15 years old?

These are just a few of the many iconic moments in Winter Olympic history. Starting this week, athletes from around the world are hoping to create iconic moments of their own in the 2018 PyeongChang Olympics.

Meanwhile, brands across a wide range of industries are hoping to make their own mark during the Olympics with unique and impactful marketing campaigns.

 

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Topics: Branding, consumer marketing, industry headlines

How Mistakes Can Actually Build Your Reputation: A Chat with Author Jay Baer on his latest book “Hug Your Haters”

Posted by Elise Mitchell on August 25, 2016

It’s rare that I plan a vacation or dinner at a new restaurant without first checking in with the crowd.  Thanks to Yelp and Trip Advisor, I nearly always get a pretty good feel for what the rooms are like at the hotel I’m considering or the menu at the new tapas place in town. 

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Topics: Leadership, Branding

If Gaming Is Struggling to Differentiate Itself, Are All Other Brands Doomed?

Posted by Sarah Clark on March 9, 2016

Looking at the gaming industry over the past few years, some marketers might be compelled to run screaming into the night. Pundits have been predicting the downfall of the current gaming industry, citing market saturation as one of the main reasons. Gaming is one of the biggest niche industries out there, but if companies are struggling to differentiate their consoles and games and capture loyal customers, what hope do marketers in other industries have?

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Topics: trends, Branding