6 Signs Your Promising Partnership May Go South {Free Download}

Posted by Sarah Clark on June 12, 2017

This week, I had the great privilege of pairing up with some top minds to discuss ways to weed out the kernels of bad partnerships by staying attuned to early warning signs.

The International Association of Business Communicators’ World Conference is being held this week in Washington, D.C. — and I am in attendance, along with upwards of 1,200 other communicators spanning the world. This year’s theme is “Global Business: Lead Communication — Make Real Impact,” and I moderated an hour-long panel on partnerships gone wrong: if, when, and how to walk away.

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Topics: brand reputation

Looking for Strong Brand Reputation? Look to PR

Posted by Sarah Clark on December 5, 2016
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Topics: brand reputation

If Your Company is in Hot PR Water, Act Faster than Chipotle

Posted by Sarah Clark on February 17, 2016

This post is part two of a two-part blog series examining communication strategy through the lens of Chipotle's recent food safety crisis. Click here for part one.

In the past, Chipotle Mexican Grill has been a shining example of brand authenticity. Founded in 1993 (and having released a mission statement called “Food With Integrity”), Chipotle committed to providing quality and ethically sourced foods, and it amassed a cult-like following.

However, the recent E. coli outbreaks have shown that no company is immune to a public relations crisis or shifts in customer loyalty. As we often remind our clients, in a single day, you can go from being a darling of the media to being in the middle of a crisis.

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Topics: brand reputation, Communication Strategy

A PR Professional’s Guide to a Successful Hospitality Event

Posted by SheaDavis on January 15, 2016

I remember the worst event I ever attended like it was yesterday.

It all came down to one simple mistake: The organizers had an attendant with a clipboard stand by the bar. As the bartender poured, the man tallied — he was counting the drinks! What started out as a (very) transparent attempt to ensure a good ROI turned into a full-blown catastrophe in a matter of minutes. Guests were mortified, believing that the clipboard-wielding gentleman was there to keep track of their drinking habits. A lavish event bombed, all because someone wanted to know how busy the taps were.

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Topics: Hospitality, brand reputation