Looking for Strong Brand Reputation? Look to PR

Posted by Sarah Clark on December 5, 2016
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Topics: brand reputation

If Your Company is in Hot PR Water, Act Faster than Chipotle

Posted by Sarah Clark on February 17, 2016

This post is part two of a two-part blog series examining communication strategy through the lens of Chipotle's recent food safety crisis. Click here for part one.

In the past, Chipotle Mexican Grill has been a shining example of brand authenticity. Founded in 1993 (and having released a mission statement called “Food With Integrity”), Chipotle committed to providing quality and ethically sourced foods, and it amassed a cult-like following.

However, the recent E. coli outbreaks have shown that no company is immune to a public relations crisis or shifts in customer loyalty. As we often remind our clients, in a single day, you can go from being a darling of the media to being in the middle of a crisis.

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Topics: brand reputation, Communication Strategy

A PR Professional’s Guide to a Successful Hospitality Event

Posted by SheaDavis on January 15, 2016

I remember the worst event I ever attended like it was yesterday.

It all came down to one simple mistake: The organizers had an attendant with a clipboard stand by the bar. As the bartender poured, the man tallied — he was counting the drinks! What started out as a (very) transparent attempt to ensure a good ROI turned into a full-blown catastrophe in a matter of minutes. Guests were mortified, believing that the clipboard-wielding gentleman was there to keep track of their drinking habits. A lavish event bombed, all because someone wanted to know how busy the taps were.

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Topics: Hospitality, brand reputation

These 3 Phrases Will Only Make Your Hospitality Crisis Communication Worse

Posted by SheaDavis on December 14, 2015

When New York City was in the thick of its bedbug crisis in 2010, I’ll admit I avoided the city at all costs. I tried to dodge business trips there and certainly didn’t plan any vacations to the Big Apple. Why would I want to willingly subject myself to a high risk of contracting itchy, annoying little mites that someone else left behind?

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Topics: Hospitality, brand reputation