Cannes Musings: Thriving in Complexity

Posted by Elise Mitchell on August 15, 2018

How Public Relations Helps Brands Navigate Uncertainty and Create Buy-In

This is part of a series featuring highlights from the 2018 Cannes Lions International Festival of Creativity. Elise represents Mitchell in her role as president of the International Communications Consultancy Organization. As ICCO president, she sat down with colleagues at the ICCO House of PR to discuss current trends and issues. She shares highlights here.

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Topics: Authenticity, inspiration, change management, Cannes

Not Living Up to Your Core Values? Customers Can Tell

Posted by Sarah Clark on February 24, 2016

When a recent study polled customers about what traits they wanted to see from big brands, honesty about products and services topped the list. People care about not only the products a company sells, but also what the company stands for. Customers want you to be authentic about what you have to offer.

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Topics: People, Culture, Authenticity