If You Want to See Change – Start Being Intentional

Posted by Sheerah Davis on November 5, 2018

My office has a whiteboard and at the top are the words… Be Intentional. That phrase has been at the top of my whiteboard all year. Why? Because I wanted to see a constant reminder that to achieve my goals for the year, I knew I would have to be intentional, or I may never succeed in meeting them.

Being intentional has become my team’s mantra for the year as well. In the past, we usually build out a strategic plan for the upcoming year and set out to execute that plan throughout the next year. Although we share our strategy with the business, it usually tends to be at a high level, and then we strive for execution without really letting others in the agency know ‘the why’ that is driving our actions. Not that it’s a big secret, but we just don’t take the time to share the details, many times assuming others don’t want to know the “why,” but only the results.

Last fall, while making our plans for the upcoming year, we realized there were several lofty goals we wanted to set for ourselves to achieve. We also knew those goals could not be accomplished by relying solely on our team, but the entire agency would have to join us. As we considered our efforts to support the agency and its goals, we quickly realized that the only way we would be successful was by being ‘intentional.’ We would have to start by sharing with the agency, what we were going to do and why - and that has made all the difference in the world.

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Topics: change management, training, inspiration, Authenticity, People, Leadership

Cannes Musings: Thriving in Complexity

Posted by Elise Mitchell on August 15, 2018

How Public Relations Helps Brands Navigate Uncertainty and Create Buy-In

This is part of a series featuring highlights from the 2018 Cannes Lions International Festival of Creativity. Elise represents Mitchell in her role as president of the International Communications Consultancy Organization. As ICCO president, she sat down with colleagues at the ICCO House of PR to discuss current trends and issues. She shares highlights here.

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Topics: Cannes, change management, inspiration, Authenticity

Not Living Up to Your Core Values? Customers Can Tell

Posted by Sarah Clark on February 24, 2016

When a recent study polled customers about what traits they wanted to see from big brands, honesty about products and services topped the list. People care about not only the products a company sells, but also what the company stands for. Customers want you to be authentic about what you have to offer.

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Topics: People, Culture, Authenticity