Measuring what matters: A new integrated framework that showcases PR’s impact on the business (VIDEO)

Posted by Elise Mitchell on August 29, 2017

What gets measured, gets done. Peter Drucker’s well-known quote underscores the importance of metrics. More than just tracking something, measurement’s real value is enabling the achievement of goals. Which is why you must begin with the end in mind. And the end these days is rapidly changing.

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Topics: Public Relations, analytics