Cannes Musings: Emerging Technology Insights (video)

Posted by Elise Mitchell on August 1, 2018

How to Use and Measure Augmented Reality and Virtual Reality in Your Next Campaign


From virtual reality to mixed and extended reality, there are many new technologies communicators can use to create memorable, engaging experiences. It’s easy to become enamored by the shiny ball as well as confused about the best way to bounce it, which is why as PR counselors we must be willing to learn how these new technologies work and understand how to best use and measure them effectively.

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Topics: Digital and Social, Innovation, trends, DAN, analytics, industry headlines, Cannes, emerging technology

Measuring what matters: A new integrated framework that showcases PR’s impact on the business (VIDEO)

Posted by Elise Mitchell on August 29, 2017

What gets measured, gets done. Peter Drucker’s well-known quote underscores the importance of metrics. More than just tracking something, measurement’s real value is enabling the achievement of goals. Which is why you must begin with the end in mind. And the end these days is rapidly changing.

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Topics: Public Relations, analytics