Ad Blocking: Updating iOS and Industry Thinking

Posted by Ann Newland on October 22, 2015

At Apple’s early September iPhone event, the tech giant revealed an important update: iOS 9 will support ad blocking on any iOS device.

Users everywhere rejoiced at the possibility of never seeing another pop-up ad again. But in Apple’s attempt to improve the user experience and entice users to move all mobile activity to apps, some parties were left out to dry.

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Topics: Digital Marketing, Ad Blocking