The complexity of today’s business environment requires solid messaging strategies. If companies are not dealing with financial issues, they likely find themselves challenged by a changing regulatory and political environment, a scaled back workforce with a waning morale, fewer facilities and resources yet increasing competition for consumer attention and preference. In addition, customer expectations are higher and the demand for transparency is stronger.
Never has it been more important for companies to get their messages across. But how do you ensure your messages resonate with your stakeholders? It’s tempting to rely on traditional approaches to messaging that worked well in the past when the more linear model of sender-receiver communication ruled the day. But today communication often occurs without the involvement of the organization itself. Compounding the […]