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    5 Reasons to Focus on Content Marketing 5 Reasons to Focus on Content Marketing

    5 Reasons to Focus on Content Marketing

5 Reasons to Focus on Content Marketing

Content-Marketing.Image.BLOG.865x352

In the last decade, the public relations industry has experienced an enormous amount of change. No longer do we rely on traditional media and mass outreach to carry the day. We now navigate a highly fragmented, always-on communication landscape to create real connections between businesses, brands and people.

Making and keeping those connections, however, can be a constant challenge in an ever-evolving environment. How can organizations break through in this hyper-connected world and build relationships in meaningful ways?

One highly effective strategy is content. Today, everyone with a smartphone is a designer, writer or photographer — and every brand is also a media company. American Express, for instance, is more than just a credit card. The company runs a well-known content hub for […]

  • How to Create a Press Kit
    How to Create a Press Kit How to Create a Press Kit

    How to Create a Press Kit

How to Create a Press Kit

Simply put, a press kit is a compilation of comprehensive information given to members of the media in order to better inform them about an event, story, product or service. Press kits come in many different forms and can be distributed at a variety of occasions.

How to Create a Press Kit 20130220
Let’s focus on a press kit for a news conference to announce an event, award or partnership.

So, you have scheduled a press conference, slated the speakers and invited the media. Now you need to prepare a press kit to share with the attendees. The kit should include the following, but is not limited to:

  • Press release – This fully explains the announcement you are making
  • Fact sheets – A simple list of bulleted facts about your announcement, the organizations and people involved
  • Speaker biographies – Inform […]
  • What is A Community Advisory Council 20130212
    What Is A Community Advisory Council? What Is A Community Advisory Council?

    What Is A Community Advisory Council?

What Is A Community Advisory Council?

Your mother was right. I know mine was. Growing up in a tiny town, my family and my mother reminded me of the importance of connections.


This lesson, the importance of honoring relationships, was painfully obvious as I grew up in a town so small (you’ve likely heard the joke) that when you went home, closed the blinds, shut the door and sneezed – you were asked the next day about your cold.

It was in that place that my mom, Betty Lou, would often remind me of how connected we really are. “Everyone has at least 200 people in their circle of influence,” she would say. Offend Mrs. Lindsey at the grocery store, and her friends at the Methodist Church, the local druggist, etc., would soon hear […]

  • Elise Mitchell Headshot Nov 19 2012 030 Final EMAIL
    Five PR Industry Predictions for 2013 Five PR Industry Predictions for 2013

    Five PR Industry Predictions for 2013

Five PR Industry Predictions for 2013


As we look ahead to the start of a new year, our industry can expect plenty of change and challenge to navigate, but even greater opportunity to leverage.  Here’s my take on what’s next.


1. Global brands will shift more dollars to local strategies.

As multinational companies continue expanding across country and cultural boundaries, they will focus more resources on making meaningful connections with local audiences. Brands will strive to make their promises and PR strategies look and feel closer to home through content that has a distinct local tone, style, dialect, and flair.


2. Standard metrics will drive new measurement models.

The industry will finally roll out a set of standard metrics that helps position public relations as more outcomes-driven. We’ll have a golden […]