Simply put, a press kit is a compilation of comprehensive information given to members of the media in order to better inform them about an event, story, product or service. Press kits come in many different forms and can be distributed at a variety of occasions.
Let’s focus on a press kit for a news conference to announce an event, award or partnership.
So, you have scheduled a press conference, slated the speakers and invited the media. Now you need to prepare a press kit to share with the attendees. The kit should include the following, but is not limited to:
- Press release – This fully explains the announcement you are making
- Fact sheets – A simple list of bulleted facts about your announcement, the organizations and people involved
- Speaker biographies – Inform […]