In the last decade, the public relations industry has experienced an enormous amount of change. No longer do we rely on traditional media and mass outreach to carry the day. We now navigate a highly fragmented, always-on communication landscape to create real connections between businesses, brands and people.
Making and keeping those connections, however, can be a constant challenge in an ever-evolving environment. How can organizations break through in this hyper-connected world and build relationships in meaningful ways?
One highly effective strategy is content. Today, everyone with a smartphone is a designer, writer or photographer — and every brand is also a media company. American Express, for instance, is more than just a credit card. The company runs a well-known content hub for […]