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    Hispanic Population, Digital Brand Marketing Belong in Same Sentence Hispanic Population, Digital Brand Marketing Belong in Same Sentence

    Hispanic Population, Digital Brand Marketing Belong in Same Sentence

Hispanic Population, Digital Brand Marketing Belong in Same Sentence

 

It should come as no surprise the Hispanic population in the U.S. is experiencing unprecedented growth. Hispanics are expected to account for well over a quarter of the country’s population by 2050, and it won’t be long before the demographic passes $2 trillion in buying power.

But there’s another fact that should have your attention: U.S. Hispanics lead in the adoption of digital devices. Yet, many brands still don’t have a marketing strategy for this audience.

blog photo-528x272

Statistics show more than 40 percent of consumers actively use mobile apps, even while in-store shopping, nearly double what it was just one year ago. Love it or hate it, people have their phones out – everywhere. We eat, sleep and breathe mobile. And a significant contingent of those driving the mobile […]

  • Why You Need Advanced Research 20130604
    Why You Need Advanced Research Why You Need Advanced Research

    Why You Need Advanced Research

Why You Need Advanced Research

In a previous post, I discussed the value of quality research and talked about the three levels of research. However, I left discussing advanced research to another blog post. Guess what? It’s time for that post.

Why You Need Advanced Research 20130604

Because I know that most of us can’t remember what we had for breakfast, here’s a refresher on the examples of advanced research at Mitchell:

  • Consumer and stakeholder surveys
  • In-depth study of competitors’ strategy and offerings
  • Statistical analysis of data collected from previous campaigns
  • Statistical analysis of data collected from competitor campaigns
  • Statistical analysis of consumer and stakeholder data
  • ROI evaluation methods

When deployed correctly, any one of these advanced research projects can provide immense value for you and your client by providing new insights, helping determine why a campaign was (or wasn’t) successful, spotting opportunities or […]

  • Exploring your options after graduation 20130426
    Exploring Your Options After Graduation Exploring Your Options After Graduation

    Exploring Your Options After Graduation

Exploring Your Options After Graduation

With graduation quickly approaching, it’s easy to feel overwhelmed as a student looking for the next step in life. Here are a few possibilities when pursuing post-collegiate options.

Exploring your options after graduation 20130426

One option is to continue your education. Some jobs require additional schooling, so take inventory of your goals. Do they require a higher degree? You can jump straight into applying for additional education, or take a break before heading back to school.

Most students face the real world upon graduation by heading straight into the notorious job search. Do your research on not only the job, but the industry as well. Be fully prepared for rejection, but also enjoy the prospects to interview, as this is a great opportunity for growth.

Still soul-searching for the right job to use your talents? […]

  • How to Book a Celebrity for an Event 20130124
    How to Book a Celebrity for an Event How to Book a Celebrity for an Event

    How to Book a Celebrity for an Event

How to Book a Celebrity for an Event

Someday you may be tasked with the assignment of tapping a local celebrity or VIP to participate in a special event that you are coordinating. You may scratch your head and wonder: Where do I start?

For any successful event or campaign, research is at the top of the priority list. Think about the event or organization and brainstorm ideas about who would be relevant. Think about the interests of your organization or who the audience is and what local celebrity would resonate. Then, brainstorm ideas about local celebs or VIPs with members of your organization working on the special event.

The next step is to research this pool of individuals and find out what their interests are. Go to the […]