It should come as no surprise the Hispanic population in the U.S. is experiencing unprecedented growth. Hispanics are expected to account for well over a quarter of the country’s population by 2050, and it won’t be long before the demographic passes $2 trillion in buying power.
But there’s another fact that should have your attention: U.S. Hispanics lead in the adoption of digital devices. Yet, many brands still don’t have a marketing strategy for this audience.
Statistics show more than 40 percent of consumers actively use mobile apps, even while in-store shopping, nearly double what it was just one year ago. Love it or hate it, people have their phones out – everywhere. We eat, sleep and breathe mobile. And a significant contingent of those driving the mobile […]