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    5 things you need to know as a leader 5 things you need to know as a leader

    5 things you need to know as a leader

5 things you need to know as a leader

 

It’s one thing to “want” to become a leader, but it’s quite another to physically step into those shoes and start to move what – at times – may seem like mountains. Are you truly visionary? You probably recognize that taking risks comes with the territory, but how much risk is too much? And what happens when the responsibility of building and mobilizing a team rests squarely on your shoulders?

To a certain degree, leaders learn from doing. Our CEO, Elise Mitchell, has worn those shoes for more than 20 years and continues to grow every day. But, in addition to committing to being a lifelong learner, she recently offered up these 5 things you need to know as a leader in a recent piece for the Public Relations Society of America. Again, nothing replaces real-life experience, but these tips come from a woman who’s walked the […]

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    Five PR Industry Predictions for 2013 Five PR Industry Predictions for 2013

    Five PR Industry Predictions for 2013

Five PR Industry Predictions for 2013


As we look ahead to the start of a new year, our industry can expect plenty of change and challenge to navigate, but even greater opportunity to leverage.  Here’s my take on what’s next.


1. Global brands will shift more dollars to local strategies.

As multinational companies continue expanding across country and cultural boundaries, they will focus more resources on making meaningful connections with local audiences. Brands will strive to make their promises and PR strategies look and feel closer to home through content that has a distinct local tone, style, dialect, and flair.


2. Standard metrics will drive new measurement models.

The industry will finally roll out a set of standard metrics that helps position public relations as more outcomes-driven. We’ll have a golden […]

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    How Leaders Achieve Goals by Taking Risk How Leaders Achieve Goals by Taking Risk

    How Leaders Achieve Goals by Taking Risk

How Leaders Achieve Goals by Taking Risk

PART 2 – LOOKING THROUGH THE TURN

In Part 1 of this series, we talked about the challenge that comes in keeping your eyes focused on where you want to end up while using your instincts and experience to avoid hazards within the turn — all at a moment’s notice. To accomplish this, you must focus on the end goal and realize that to get there, sometimes you have to take some risk.

Businesses are often more focused on the potential hazards in front of them rather than keeping their eyes fixed on where they want to end up. What a waste of time and effort that is. We would do much better to take a long-term view of things rather than obsess about the myriad of things that could go wrong in the […]

Driving your business forward

One of the things I learned early on about riding a motorcycle is how to control your bike in a curve. “Looking through the turn” is a fundamental principle of motorcycling that also offers a great business insight. As you approach a turn, you must look where you want to go rather than fixating on potential hazards within the turn itself. The challenge comes in keeping your eyes focused on where you want to end up while using your instincts and experience to make necessary adjustments — all at a moment’s notice.

At Mitchell Communications Group, we’ve been blessed with significant growth in recent years, but we’re continually focused on looking through the turn for clients to help drive their business — and ours — forward in […]