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  • A Communicator’s Guide To Surviving A Crisis A Communicator’s Guide To Surviving A Crisis

    A Communicator’s Guide To Surviving A Crisis

A Communicator’s Guide To Surviving A Crisis

As anyone familiar with crisis communications knows, you are “on” 24/7 until the situation is resolved. It’s hard enough managing communications once a crisis hits but even harder ensuring that you are physically and mentally up to the task. There doesn’t seem to be enough time to rest, or eat, or leave the office. You are so busy taking care of everyone else you frequently forget to take care of yourself.

 

I’ve been involved in many crises during my career – from intense 24-hour issues to ones that lasted for years. You run on adrenalin at the outset. Taking a nap is the last thing on your mind when you have the media, co-workers or possibly the government tracking you down. But […]

  • Crisis Communications- How to Prepare in Advance 20130325
    Crisis Communications: How to Prepare in Advance Crisis Communications: How to Prepare in Advance

    Crisis Communications: How to Prepare in Advance

Crisis Communications: How to Prepare in Advance

One of my colleagues is fond of saying, “You must build the ark before it starts to rain.” Nowhere is that more true than when developing a crisis plan.

Crisis Communications- How to Prepare in Advance 20130325

A crisis calls for you to start out fast and continue to pick up speed. To dawdle is to invite others to enter the conversation and control the outcome. A poorly handled crisis can become a sustained crisis lasting for weeks, months or even years.

Before a crisis arises, you need to identify your crisis team – the people you want in the room to discuss your response. Representatives from company management, communications and legal most commonly are involved. If […]

  • crisis communications what to do first
    Crisis Communications: What To Do First Crisis Communications: What To Do First

    Crisis Communications: What To Do First

Crisis Communications: What To Do First

For communications professionals, a crisis is a defining moment. It’s the time when you show the world what kind of organization you represent. Unfortunately, crises can happen to anyone at any time; but it’s how you respond that makes all the difference.

For every type of crisis – including instances of accidental death, business fraud, natural disasters or highly publicized lawsuits, for example  —  there will be specific people who are most affected. In an accidental death, the family, friends and colleagues of the victim are most deeply affected. With business fraud, it might be the public, your shareholders, your employees, your leadership team.

Your first step is to determine who is most affected and make sure you are doing everything you can to help and […]

Engaging Social Media During a Crisis

Brandy at work

Crises can come out of nowhere and can happen to any client. And you can bet people are going to be blogging and tweeting about it—perhaps before you even get to tell the story. Most companies and public relations firms have crisis communications plans that they immediately implement when these unexpected situations arise. With the ever-so-popular social media networks that have emerged, companies and public relations professionals alike must rethink how to handle crisis communications on the blogosphere. I read a great article this week on PRSA.org by Gerald Baron and Dr. John “Pat” Philbin, APR, titled Social media in crisis communication:  Start with a drill.