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    Four Reasons Why You Should Deep-Six Your Enterprise Software Four Reasons Why You Should Deep-Six Your Enterprise Software

    Four Reasons Why You Should Deep-Six Your Enterprise Software

Four Reasons Why You Should Deep-Six Your Enterprise Software

Enterprise software. In many cases, it’s bloated and it’s ugly. And it’s everywhere. Pick a category — HR, accounting, business intelligence (BI), content management systems (CMS), customer relationship management (CRM), agency management software — and you will find the landscape littered with expensive and difficult-to-use software. That’s not to say that all enterprise software is bad; -there are good solutions to be found. Unfortunately, too many companies find themselves stuck with the bad.

one business man silhouette computer computing sleeping tired

Enterprise software is big business. Reports forecast that IT will spend $296 billion on enterprise solutions this year alone. In addition to the high licensing and support costs, a company’s investment in enterprise software includes time and costs associated with implementation, integration, training and adoption. If […]

  • Create a successful blogger outreach program 20130528
    Create A Successful Blogger Outreach Program Create A Successful Blogger Outreach Program

    Create A Successful Blogger Outreach Program

Create A Successful Blogger Outreach Program

Many brands are looking for bloggers to tell their story. Why? Because blogs are one of the top online outlets that shape the opinion of consumer spending.

A recent study by Technorati shows that consumers are more influenced by smaller communities that allow them to communicate with others who share the same interests. When it comes to spending, blogs are even considered to be more important to consumers than Facebook, YouTube, Twitter and other social networks.

 

Create a successful blogger outreach program 20130528

So what does it take to build an effective blogger outreach strategy? Here are five tips to get you started.

  • Define your goals and objectives. What does a win look like for your campaign? Is it more social engagement, website traffic or simply building awareness of your brand? Establishing these […]
  • mearsuring campaign success 20130327
    Measuring Campaign Success Measuring Campaign Success

    Measuring Campaign Success

Measuring Campaign Success

Before we begin to develop a campaign, it’s important to know where we are. Just as all GPS locators start with your current location, it’s critical to ask:

  • What’s the environment?
  • What’s the problem or opportunity?
  • What does a win look like?
  • How will we measure our impact?

 mearsuring campaign success 20130327

Research and insights help us navigate to success by setting measurable objectives on the front end. On the back end, we use evaluation and measurement to clearly understand our return on investment.

Collaboration in the marketing mix model is critical to understanding how a campaign performs. Let’s say budgets are set, and advertising plans, creative concepts, publicity, crisis plans and all aspects of the campaign are moving. Just before “go live,” you decide to market-test the campaign television ads. You feel the ad is right, messaging […]

  • Family Purchasing Decisions- What Influences Mom 20130325
    Family Purchasing Decisions: What Influences Mom? Family Purchasing Decisions: What Influences Mom?

    Family Purchasing Decisions: What Influences Mom?

Family Purchasing Decisions: What Influences Mom?

Over the past few years, companies have begun to realize that there is no “one size fits all” when targeting consumers. Each demographic responds differently, and some have hidden simple truths that alter how you might think they should be communicated to.

 Family Purchasing Decisions- What Influences Mom 20130325

Determining how to market a product or service to families is a great example. After a little research — the first step in any great PR plan — the simple truth that comes to life is that moms are the ultimate decision maker when purchasing products or services, influencing 85 percent of all purchase decisions.

Armed with this information, it is important to consider what and who impacts the purchasing decisions for mothers everywhere. And what you’ll find is that moms receive input from many […]