Are you looking for a quick dose of industry trends?
Our Research and Insights Team has rounded up can't miss articles and hot trends you want to check out -- all in one handy snapshot.
If I was down to my last dollar, I would spend it on public relations. – Bill Gates
Stop. Read. Learn. Here are five things to think about:
1. 2016 Boasts Strong Holiday Sales
Retail sales increased 3.8 percent for the 2016 holiday season, the biggest improvement since 2011. Consumers spent an average of $711 on gifts and other items for the season. Seventy percent of total dollar purchases were made in retailers with both a physical and online presence. “The convergence of physical and digital continues to be important as consumers have come to expect an integrated experience allowing them to buy products through a variety of channels,” said Tom McGee, president and CEO of the International Council of Shopping Centers. “The survey data proves that omnichannel retailers are the real winners this season as they offer purchasing options that satisfy the shopping behaviors of all generations.”
– RetailWire, What does the strong 2016 Christmas foretell for retail in 2017
2. Top PRWeek Stories of 2016
PRWeek recently recapped its most popular stories of 2016. The list ranges from “Mars Petcare wants consumers to ‘freak out’ their dogs,” to “The communications goals and strategies of Black Lives Matters,” to “Where does PR rank on the list of the most stressful jobs of 2016.” For the complete list, see the original article.
– PRWeek, Our 11 most popular stories of 2016
3. Gen Z is Coming of Age and Marketers Must Be Proactive
Generation Z consumers – born between 1997 and 2011 – make up around 27 percent of the world's population. It is vital for marketers to understand this frugal, cautious demographic who were raised during financial turbulence. According to the AdvertisingAge article, marketers will need to collaborate with Gen Z on brand experiences, be more transparent about values to foster trust, and capture this generation's imagination with immersive marketing.
– AdvertisingAge, Welcome to the Gen Z Challenge
4. 15 Trends for Business Leaders to Watch in 2017
This article summarizes 15 trends and changes in products, marketing and leadership for business leaders to keep an eye on in 2017. Trends include personalized products, virtual and augmented reality, remote employees, chatbots and more.
– Fortune, 15 Trends Every Business Leader Should Watch in 2017
5. What’s in Store for the Hotel Industry in 2017?
Skift predicts trends in the hotel industry for the new year. Examples include 1) Co-everything – an emphasis on collaboration and community, 2) Good design goes mainstream – Marriott, Hyatt and Hilton are shedding outdated design legacies, 3) Experiences beyond the hotel – there needs to be a more holistic approach to the overall guest experience. See article for more trends and details.
– Skift, 10 Hotel Trends That Will Shape Guest Experience in 2017